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ONLINE MARKETING ARTICLES

Welcome to our online marketing articles section, which features current and past issues of feature web development and internet marketing related articles. All articles on this pages are subject to Copyright © 2007 Think Profits.com Inc. All rights reserved.

Read Our Current Articles:

AUGUST 2007
"Top 5 Tips You Must Know Before You Buy Domain Names"
"Top Rate Vancouver Search Engine Optimization Company Shares The Simple Truth to Achieving Major Online Success!"

Read Past Articles:

JULY 2007
"Top Vancouver Internet Marketing Consultant Advises on SEO Mistakes You Must Avoid "
"Leading Vancouver Website Design Firm Reveals the Three Vital Elements of Effective Web Design"

JUNE 2007
"How The Heck Do I Get My Web Site To Generate Staggering Profits?"
"What To Look For When Choosing A Web Developer: Guidance From A Leading Vancouver Web Design Company."


 

Top Rated Vancouver Search Engine Optimization Company Shares The Simple Truth To Achieving Major Online Success!

So what is the "big secret" to making your web site highly profitable for your business? Millions of people are already generating huge revenues online everyday, but are you one of them? If not, here's your chance to get familiar with the simple truth to achieving online success!

Think Profits.com Inc., a leading Vancouver search engine optimization company points out that most business are aware that in order to generate online sales, the business must first generate a significant amount of qualified traffic to the site. So what is the key factor you need to know in order to generate the high volume of relevant traffic needed to garner the sales? Hopefully by now, you are already familiar with the term Search Engine Optimization.

Search engine optimization (SEO) is defined, simply as the process of improving volume & quality of traffic to a website from search engines by search results. The higher a website is in the search results (or "ranks") the more traffic or "searchers" will visit that site. Our leading Vancouver search engine optimization company continues to remind us, "Search engine users can be highly receptive and targeted audience because you're trying to sell them on the type of product or service they're already looking for when they come to your site. They usually type in specific keywords for what it is they're searching for, and if your site is optimized effectively, you'll appear on the first page of search engine results. Getting top search engine rankings will give you major visibility, and therefore, a profitable flow of traffic."

"No other form of marketing or advertising can deliver laser focus results like organic search engine optimization," continues our leading Vancouver search engine optimization company. "Prospects are searching for you! With over 3 billion web pages publicly available and competition growing daily, chances are your web site won't be found unless you're optimized, and highly ranked on major search engines such as Google, MSN and Yahoo."

As you explore your options in search of a highly effective, result-driven SEO company, try to find one that offers a range of SEO service levels such as our leading Vancouver search engine optimization company which offers introductory packaged pricing on base SEO services, as well as more comprehensive packages to meet higher level optimization demands that include a combination of Organic Search Engine Optimization, Pay Per Click, and Link Management Strategies. This way, you have the option to first experience before you fully commit with a larger more dedicated marketing budget.

Once you experience the positive revenue potential of an optimized web site, and the proven results from your SEO company, you can then take advantage of a more comprehensive SEO program, which usually includes a customized solution to meet your business's entire range of marketing goals, and to tailor a strategy to meet all your objectives. Our leading Vancouver search engine optimization company adds, "Since the simple truth to achieving major online success is to make sure your web site is effectively optimized, it's imperative that you choose the right SEO company to drive your online business."

So how do you choose the right SEO company for your business? How well is your SEO company performing for you? Don't waste another minute wondering! Start with some simple due diligence to make sure your online business is on track to succeed. Refer to the benchmark standards set in place by leading Vancouver search engine optimization company, Think Profits.com , and use the site to learn how to make smarter decisions to fully leverage your business's online potential!

Copyright © 2007 Think Profits.com Inc. All rights reserved.

Do your due diligence to see if your SEO company is on par with the benchmark standards of leading Vancouver search engine optimization company, Think Profits.com . Take advantage of the company's risk-free web site audit evaluation, and drive your online business to profitable heights. Its solid reputation, established since 1997, was built around helping companies like yours make their mark online. To date, Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Request a risk-free web site audit today .


Top 5 Tips You Must Know Before You Buy Domain Names.

Did you know that choosing a domain name for your business is a prominent factor that can dictate the flow of your online success? So before you go off and buy domain names, keep in mind your domain name serves as your online identity for the long-term, and should capture the essence of your business, brand image or business products and services offered.

Realize that once you’ve started your business or have generated traffic and a profitable number of customers through a domain name, it is sometimes not in the best interests of your business to change it. Customers have come to know and trust you, and if you decide to change your domain name, you may come across as unprofessional—not to mention, you may also experience a “business nightmare” with the loss of advertising exposure you’ve earned on the search engines and traffic to that particular domain name which will occur if the domain name change was not properly supported by 301 redirects (which is the most efficient, safest and search engine friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings, if you have to change file names or move pages around.)

So before you begin to buy domain names, consider these top 5 valuable tips:

Buy Domain Names Tip #1: Keep it simple. You want to find a domain name that is easy to say, easy to spell and easy to remember. If you can't find a name that fits all three criteria, keep looking. There are many reasons for this. For instance, say you’re giving your web site address to someone over the phone or on email, a complicated or long domain name has a higher chance for misinterpretation or spelling errors. However, this being said, sometimes a longer domain may be more beneficial if it can include keywords, and still be easy to remember (See Tip #2)

Buy Domain Names Tip #2: Try to come up with a unique or keyword-relevant domain name that reflects your business, products, or services. If your web site is going to play a crucial role in your business, then it’s important to have an adequately researched keyword incorporated within the domain name. This will also help to support higher rankings for all your pages in the search engines results for the specific search term or keyword you are trying to target. E.g. If your company is “ABC Domain Names Inc.”, you would want to avoid an abbreviated domain such as “abc.com” or abc-dn.com”. Instead, your web site would benefit much more with a domain such as “abcdomainnames.com” or “abc-domainnames.com” and even “abc-domainname.com”.

Use keyword research tools available online to determine which targeted terms garner the most traffic and would be most beneficial to include in your domain. By including highly searched targeted keywords, you’ll benefit with higher rankings on the major search engines such as Google, Yahoo and MSN, as well as generate additional traffic from users that search for relevant sites by typing in directly into the URL bar hoping to find what they’re looking for, e.g. www.buydomainnames.com

Buy Domain Names Tip #3: Buy all plural and hyphenated versions of your domain and forward them to your website’s primary domain name. This strategy will lessen the possibility of losing potential customers who might misspell your primary domain. Furthermore, you’ll protect your name from competitors who will intentionally buy domain names similar to yours to forward to their website, and take the traffic that was meant for you!

Try not to use numbers unless you can purchase both the numerical and alphabetical names. If you can buy domain names with both listings available, then go for it!

Register similar domain names: If you believe that in the future you’re going to have a huge amount of people visiting your web site through word-of-mouth advertising, then you should consider registering similar domain names that direct to your main URL (i.e. www.abcdomains.com and www.abcdomainnames.com). There are cyber-squatters who buy domain names with hopes that they can sell them for a profit to someone who really needs them. Do it right the first time and you won’t have to deal with this kind of issue!

Buy Domain Names Tip #4: If you intend to have a web site for commercial or business reasons, once you find a name that works, choose to register it with the .com extension. The .com extension has better mass appeal simply because it is what most people will automatically enter when going by memory. So if the .com version of your preferred domain is unavailable, choose another domain name.

Once you own the .com name, you could also buy the other popular extensions such as .ca, .net, .org and .biz. This way, you won’t leave much room for competitors to leech visitors and customers from you by using your domain name, through other popular extensions.

Tip #5: If your current business name has already earned brand recognition, then by all means attain the company name when you buy domain names. For instance, people normally use the term Xerox when referring to photocopy, so if you are Xerox, then you should register Xerox as a domain name to leverage on the popularity of that brand name.

This is usually not the case, so using a keyword-rich domain name is a better move for most people. To further responsibly manage your business online, you should also try to buy a set of two domain names—one that includes your business or brand name, and another that includes related keywords or key phrases. Just be sure to have one as your primary to be submitted to search engines, and that the others are set up as forwards only, and not submitted to the search engines to avoid confusion.

Think Profits.com Inc., a leading Vancouver Internet marketing firm advises to buy domain names from a credible domain provider. Do your due diligence as you would for any other important business decision, and be certain that whichever domain name provider you choose to buy domain names from is a trusted source and will not resell or give your email address to spammers.

“Don’t choose a domain name provider simply based on the lowest cost. Like anything, you get what you pay for. Take a moment to think about what you’re really buying into with lower cost domains... are they providing spam-free domain names? Most likely, not. Will the provider offer you dedicated customer service and support when you really need it? Are they accessible by phone to speak in person for assistance? These are just a few simple questions to help you qualify the best domain name provider for your service needs. We know you’ll agree the hundreds of hours you’ll save in time deleting annoying spam is well worth the extra investment of a few extra dollars when you buy a domain.

Copyright © 2007 Think Profits.com Inc. All rights reserved.

Say No to Spammers that infringe on your security and privacy, by choosing to buy domain names from Spam-Free Domain Registrars like Think Profits.com Inc. Since 1997, top-rated Vancouver Internet Marketing Firm Think Profits.com has helped clients build well over 1,100 web sites, which have generated hundreds of millions of dollars in revenue over the years. Discover how you, too, can make use of their trusted domain name registration services to help put your business on the right track for success!


JULY 2007

"Top Vancouver Internet Marketing Consultant Advises on SEO Mistakes You Must Avoid!"

By now, you may already realize that SEO is an ongoing process for every business that chooses to be online. According to Think Profits.com Inc., a top-rated Vancouver Internet marketing consultant firm, this continuous process is due to many factors such as the market changing constantly, search engines changing their ranking methods, new players entering the market, site rankings fluctuating, and so on. With the never-ending change of SEO events on the Internet, could you be making costly SEO mistakes you don’t even know about?

There’s a simple solution to knowing where your online business stands at all times. But I will share that with you at the end of the article. Right now, I want to alert you to a few major SEO mistakes made by many business owners, and even web design professionals, which our leading Vancouver Internet marketing consultant points out are common mistakes working against your website and SEO efforts.

Displaying Your Text and Content as Graphics
When you put your words into graphic format (JPEG or GIF) or Flash format, you effectively render those words invisible to search engines. Sure, there may be times when it’s necessary to do this, like when designing a logo. But if you use keyword-rich titles and sub-titles in graphic format, you’re wasting a good SEO opportunity. You can always find ways to achieve a similar look with regular text formatted by a style sheet.

You will also want to make note of SEO-friendly PDF rendering techniques. For instance, a PDF generated by scanning a document—like a newspaper article—would not get indexed because the scan is image based. However, if you typed out an article and generated the PDF using PDF rendering software, then some search engines (including Google) will be able to read and index that content, using today’s technology.

An alternative approach would be to create regular text-based web pages for your article. For instance, if the article were ten pages long, then you could conceivably create ten additional web pages on your web site for search engines to crawl through and evaluate.

Non-Descriptive Hyperlinks
From an SEO perspective, on page text hyperlinks act like road signs. They tell people and search engines where they're going, and what they’ll find when they get there. If most of the internal text links on your site use phrases like “read more” or “click here,” you're missing another SEO opportunity.

For example, when you have a text link that goes to a page containing useful tips from a “Vancouver Internet marketing consultant,” don’t label it “read more”—rather, label it “Vancouver Internet marketing consultant useful tips” (or whatever is applicable). This helps people navigate more efficiently, and gives search engines plenty of clues as to what your site’s content is all about.

Search engine developers know that hyperlinks on a site can say a lot about the site’s theme or topic, so they’ve kept this in mind while developing their algorithms.

Keep in mind, even if you already know about the common SEO mistakes shared in this article, they are just a small sample of many more SEO mistakes that you may not even be aware of.

Our leading Vancouver Internet marketing consultant advises that it’s crucial you find out about any SEO mistakes you may be inadvertently making on your web site, and eliminate them before it affects your business in ways that are too complicated and costly to correct. So how do you do this? Well, one simple way of finding out exactly where your online business stands is to get a professional web site audit. This is an opportunity for you to have an experienced industry professional research your industry online, analyze your web site, diagnose why your web site is failing to meet your online objectives and business goals, and give you specific, actionable feedback in order to correct your web site’s problems.

Highly credible web site audit and web development companies, such as our Vancouver Internet marketing consultant firm, spend a ridiculous amount of time and money figuring out how to make the Internet profitable for your business, so that you don’t have to. So it’s time you take advantage of their web site audit and development expertise to eliminate any crucial SEO mistakes that could cost you your online business!

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JULY 2007

"Leading Vancouver Website Design Firm Reveals the Three Vital Elements of Effective Web Design"

Do you know if your website’s design is affecting your online business? Here’s your chance to finally find out, so you can spend more time on what’s working with your website to increase profits, and change what’s not and actually costing you revenue!

Through my professional online experience dealing with Think Profits.com Inc., a leading Vancouver website design firm, I’ve learned how crucial it is to understand the three vital elements that make up effective web design. Applying these elements to your website’s design can make all the difference between success and failure of your online business.

According to this top-rated Vancouver website design firm, an effective web design consists of three simple factors that altogether, optimize search engine rank and help convert visitors into paying customers. So without any further hindrance to your online revenue potential, here are the three elements your web design needs to work most effectively:

1. Easy & Logical Usability – Your website must be simple to use, easy to navigate, and logically built —in other words, user friendly.

2. Search Engine Optimization – Your website must be properly optimized using relevant, targeted, well researched keywords, so that search engines can index your web pages accordingly, and generate qualified online traffic (users) to your site.

3, Visual Appeal for Your Market (Not Just You!) – Your web design must possess a unique, professional and inviting presence that builds brand image, and keeps users interested in seeing more. It is also critical to deliver visual appeal specifically to your Target Market; giving them what they would expect to see, and what they are looking for upfront and center when they arrive to your site.

Our leading Vancouver website design firm gives us a clear understanding as to why these three elements must work in tandem to generate effective web design: “Great search engine optimization methods will bring visitors to your website, but your website needs to be easy to use and have visual appeal to keep your visitors interested enough to stay on the site, and convert them into customers.”

“On the other hand, however, your user friendly and visually appealing website won’t serve any purpose either if it’s not optimized so that visitors can find you. Furthermore, if your website is stunning, well-optimized, and can be found easily, but is hard to understand, lacks valuable information, and possesses sloppy navigation, or perhaps even takes too long to load, it will only hold your visitors’ attention for so long before they move on to less stressful websites.”

This Vancouver website design firm also suggests that in this era of highly sophisticated Internet marketing and web design technology and services, there is no reason for any online business to suffer from an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your business, or to strive for a full-service, profit-generating storefront, there is a wide array of design choices to cater to all of your needs.

Keep in mind, your website should fit your business like a well-tailored suit. It should reflect exactly who you are and, at the same time, instill confidence in your visitors—your potential customers—that your business is solid, stable, and reliable. Use this article as your starting point to find out whether your web design is truly effective. Don’t waste another minute making web design mistakes that are costing you your online revenue!

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JUNE 2007

How The Heck Do I Get My Web Site To Generate Staggering Profits?

If your web site is failing to deliver results for your business, then here’s your chance to do one simple thing that can turn your business around, right now!

At this point, you might be cynical or skeptical about your business on the Internet. Or you might even feel like you've been burnt or ripped off. You haven’t met your sales objective, and quite frankly, you’re frustrated with poor marketing results.

You might even start to wonder if your business on the Internet is ever going to work. Don’t feel bad if this is what’s going through your mind; you’re not the first, nor the last to be in this position. Though it’s not too late for you to get out of this rut, you must choose your next step wisely. So what is the right move?

You can, without a doubt, make the Internet profitable for your business; that’s why there are millions of people just like you, who have already gotten out of the rut, and are now making a fortune on the Internet.

Just like them, you need to get in the loop and know the “truth” about how search engine optimization and internet marketing strategies really work. Once you understand how they work, the world can be your oyster. You might laugh when I tell you how simple it is, but in reality, it really is that simple! So here it is…

When you’re in business online, all of your competitors are just a click away. If your potential customers are finding your competitors before they find you, then you need to ask yourself why. If you were sick, you’d go to a doctor and seek professional help, right? So, if your online business isn’t delivering results, then shouldn’t you seek out an expert opinion, and find out how to fix your web site?

If so, the first and most important step you need to take right now is to get a professional web site audit. This is an opportunity for you to have an experienced industry professional research your industry online, analyze your web site, diagnose why your web site is failing to meet your online objectives and goals, and give you specific actionable feedback in order to correct your web site’s problems.

When you discover exactly what is holding your web site back from generating staggering sales and marketing results, you can immediately apply time tested and proven techniques to boost your web site's profits. During your web site audit, you’ll certainly find out some shocking truths about why your web site is currently not living up to its potential. And believe me, you’ll want to know about this…you can save yourself a fortune in lost online revenue!

As it stands, do you know whether your web site design is affecting your sales results? Could you be dealing with inexperienced web developers who are unfamiliar with business processes, and sophisticated Internet marketing strategies? Is your site optimized for the major search engines? Do you know what position your site is ranked on these search engines? Do you have a quality web statistics program for tracking your return on investment?

This is just a small sampling of the numerous questions you’ll get answered during your invaluable web site audit. Highly credible web site audit and development companies spend a ridiculous amount of time and money figuring out how to make the Internet profitable for your business, so that you don't have to. So it’s time you find out who they are so you can take advantage of their web site audit and development expertise.

Get the answers you’re looking for right now and learn how to fix all your web site's problems. In fact, whether you’re an operating company or a startup, some highly credible web site audit companies who are rightfully confident in their ability, will even give you a guarantee to make certain that they put you on track to succeed!

So when you request for your own web site audit, be sure to engage a company with a proven track record in helping thousands of companies generate hundreds of millions of dollars in revenue. By taking advantage of a web site audit, you have nothing to lose and everything to gain when it comes to boosting your web profits. Try it, and get ready for success!

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JUNE 2007

"What To Look For When Choosing A Web Developer: Guidance From A Leading Vancouver Web Design Company."

Do you realize your choice of web developer plays a major role in determining the success of your online business? An award-winning Vancouver web design and development company offers you benchmark guidance on choosing the right web developer, so you can avoid fatal mistakes that could cost you your online business.

Through my professional online experience dealing with Think Profits.com Inc., a leading Vancouver web design and development company, I’ve learned to set my standards sky high when it comes to helping my clients choose the right web developer to handle all their online business needs.

According to this top-rated Vancouver web design and development company, an ideal web developer should do nothing less than to create more profits for your online business, by providing search engine optimization with leading-edge, search engine friendly, custom web site design solutions; successful Internet marketing strategies; and one-stop Internet services to fully leverage your business’s online marketing potential.

This Vancouver web design company also suggests that you should find out if your web developer has a strong ability to perform with creativity, integrity, and commitment to excellence; find out whether they offer long-term value and know how to apply unique Internet marketing business strategy methodology that will give your online business initiative every competitive advantage available today.
With rising demand in the web development industry, it becomes imperative that you choose the right web developer to drive your online business. Some people simply choose a web developer from one of the first few people who contacted them, while others make their selection based on the prices offered to them from various companies or individuals. I must warn you…this kind of selection process can negatively impact the overall delivery and implementation of your online presence on the web!

What people most often forget to consider is the ability and track record of a web development company. How long has it been in business? Is it stable and will it still be in business once the work is done? Does it have the capability to deliver what you’re looking for? Are the prices offered feasible and comparable to market standards? Does its team have the technical competence to warn you about any potential flaws or problems that can creep in at a later stage? Does the web developer provide after-sales support when work has been done and delivered?

Another important factor you should consider when selecting a web design and development company is the client experience. Are client testimonials and references available for review? Have clients’ expectations been met or exceeded? Has the company maintained long-term clients, and proven its ability to successfully build long-term client relationships?

These questions may seem like obvious inquiries to some of you, but even then, how do you know what’s considered a satisfactory answer? Is it safe to trust that you’re in good hands? Really, how well is your web developer performing for you? Don’t waste another minute wondering! Start with some simple due diligence to make sure your online business is on track to success. Refer to the benchmark standards set in place by leading Vancouver web design company Think Profits.com, and use the site to learn how to make smarter decisions to fully leverage your business’s online potential!

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