The world’s eyes are currently on the 2016 Olympic games in Rio. Everyone is talking about the games, and even if they aren’t, they’re certainly scrolling past #Rio2016 or #TeamCanada on social media. This has definitely been the defining social media Olympics.
The hashtag #TeamCanada lit up when Canada’s first goal medal was won by 16-year old Torontonian Penny Oleksiak.
Her gold medal win in the women’s 100-metre freestyle made Canada proud and shattered a few Olympic records. Read more [...]
The buzzword term ‘content marketing’ seems to follow me wherever I go online. It’s in my LinkedIn feed. It crops up in podcasts, and even finds its way onto Pinterest. Yet, what does it actually mean? And, how can content marketing help your hotel to book rooms?
So, here’s the definition in a nutshell: content marketing is the creation of valuable copy that will attract and grow your readership. It will also turn that readership into a loyal customer base. This ‘valuable copy’ Read more [...]
Thanks to you, we’ve had a memorable year full of fun and exciting projects. Now that it’s coming to a close, we’d like to thank you for your business and wish you a Merry Christmas and Happy New Year. Read more [...]
With connotations of unmarked white vans and NSA agents listening in on your phone call to your mum, 'data mining' has the word creep oozing all over it. But unlike that weird man on the train who just won’t stop starting at you, data mining is wonderfully misunderstood. Read more [...]
The Marriott is trying to be the next Netflix. Not really, but they are making short films and webisodes. You'd think that a hotel chain trying to get into the film business would be as silly as a company that makes industrial diggers making forays into the fashion world. But like Caterpillar Shoes, Marriott’s studio seems to be working.
In fact, Marriott's in-house marketing studio not only creates short films and other web-based video content, but it's also getting them more business. As Read more [...]