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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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Beyond Beige Interior Design

In my Website Audit I learned that my site is useless and it is very hard for a client to make contact with my company. My site will never be ranked, as Google cannot read it and there are a significant number of people searching for the keywords that are relevant to my industry. Think Profits is impressive from the way the business is run. I have rarely been at the receiving end of my own philosophy. You lay out everything in basic terms, lay out expectations and there are no surprises. It was clear and straightforward. Thank you!

Reisa Pollard, Owner

Tourism Training Institute

I would sincerely recommend a Website Audit to other businesses.

Smitty Miller, Information Services Officer

Tulip Hill Clothing Store

We at Tulip Hill love our website! Thinkprofits.com has done a very professional, artistic and fashionable design for us. People have come into and store to comment on how professional it is and also congratulated us by email! I always know, whatever I asked of them, I get the best qualified answers and results. I would recommend this team to anyone!

Janice Ponce, Store Owner

MVP Athletic Supplies

I would like to thank everyone at Think Profits for finally convincing me of the importance of search engine optimization. I was very skeptical that SEO would make a difference to our type of business. I have since come to realize that this is a very affordable way of getting our website to the masses. Since launching our new website earlier this year our internet sales have increased dramatically and we have achieved top rankings on Google, MSN and Yahoo.

Sylvia Wilcott

NCC Financial

My Website Audit was well organized and slick. Among many things, I learned that NCC is missing key members to maximize site ROI. I can appreciate the precursor to a comprehensive service proposal that already has me nodding my head “yes” at the right moments. I would sincerely recommend a Website Audit to other businesses. Very informative and worthwhile use of my time for a nominal price.

Don Antle, VP Marketing

Biz Travel Brokers

Think Profits.com knows web optimization.

Anna Styllianides

Orca House Boats

Since our site re-design, our revenue has increased dramatically.

Quantified Systems

The high level of product and services you deliver to your customers is impressive.

Brett Crosby

Anna

The entire system, program and marketing strategy that ThinkProfits has brought to our table has been a very targeted one.

Anna

Consumer Credit Counselling

The Website Audit was the best $1,000.00 I’ve spent in some time. From Larry and Shawn, I learned beneficial website information, pay per click information and future achievable opportunities. I would sincerely recommend a Website Audit to other businesses.

Bob Fell, Owner

Eli Wilner & Company

Mr. Serrano is responsible for my gallery’s website, and has maintained it for us for many years. In my experience, he is an excellent web professional: experienced, intelligent, and reliable. He anticipates the needs of his clients, and he possesses an excellent aesthetic sensibility.

Eli Wilner, Owner

Living Balance International Trading Ltd.

During my Website Audit, I learned about the whole internet business in general, keyword searching, security etc. I learned online strategies to become dominant in the market place. I would sincerely recommend a Website Audit to other businesses.

Chi Lippman

Michigan Auto Law

I would sincerely recommend a Website Audit to other businesses. The three most beneficial things that I learned during my meeting are one, on the landing page, give users a choice in the call to action for better conversion, drop the call to action higher up in all landing pages so readers don’t have to search for it. Also, under free consultation, explain what the process is, to help users with the “what’s in it for me?” factor. Two, build our content on local pages for better local search. Three, update recent success page, expand with stories about a handful of clients, how they felt, what happened, what they settled for, what they’re doing now, to add the emotional touch; then blog about the successes. Steve Gursten and I appreciated how kind Shawn Moore was, and how he was genuinely willing to help. Shawn gave us many tips and practices to to make our Website more searchable now. He spoke in understandable terms, and his advice is very doable. Shawn was also thoughtful, considerate and did not try to pitch. Thank you so much for this opportunity and for your services. We took away about 20 helpful suggestions from that one-hour meeting alone.

Steven Gursten, Partner

Tsylos Park Lodge

I would sincerely recommend a website audit to other businesses. There is such a variety of marketing opportunities such as blogs and press releases. I learned that the small details make a big difference e.g., security and privacy. Direct navigation is very important. I liked the level of detail that was provided with the first meeting. The time was taken by Larry and Keith to provide great feedback and recommendations.

Josh Reimer

Society of Kabalarians

Thank you Keith and Larry for all the information and feedback. It was great to have a third party objective analysis. I learned how important it is to gather emails and information and to have a telephone number at the top of the home page. There was great value in the Website Audit. I would sincerely recommend an Audit to other businesses.

Garett Hennisan, IT Manager

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