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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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We Believe in Happy Clients

Bosom Buddy Limited Partnership

During the website audit, I had an orientation of a good website. I learned that an internet searcher has a mentality very different from a TV watcher and that many tools have to be in place to make it happen. Larry and Keith made me feel more confident that we can be successful. This meeting made me change the way I see the internet and I trust your experience.

Lise Bisson, President

Coast Hotels

We hired Think Profits to conduct a thorough brand audit and needs assessment to improve Prestons Restaurant’s position in the market. We have since engaged them to assist with the newly developed brand marketing through SEO and a social media strategy. Their expertise has become instrumental in our online marketing decisions. We have engaged the Think Profits team and look forward to working long term with their firm.

Judy Adams, Regional General Manager

Columbia Academy

Dear ThinkProfits Team,

Just a quick note of thanks from George McNeill and myself for the creativity, hard word, and dedication you all showed on our website project. It is an attractive and functional website that truly reflects who we are and what we do. Your efforts are much appreciated. Thank you all again.

Gord Peters, Director of Operations

Larry Rahn

I just wanted to thank the entire team for all of your efforts during the last few months. I am very pleased with the entire process and the final result. I look forward to watching the emails from new potential clients come in during this year.

Larry Rahn

Penfolds Roofing Inc.

During my Website Audit with Keith and Shawn, I learned how search engines have evolved and consequently, how much our site needs work! I learned the need to have a 3rd party specialist to come into our marketing mix. I would sincerely recommend a Website Audit to other businesses – excellent presentation.

Ken Mayhew, President

CMS Real Estate Ltd.

THANK YOU! To your entire team for all your efforts assisting us in the CMS launch. We are VERY proud of the new website and appreciate your thoughtfulness, once again. Please be assured that I have recommended your firm numerous times and I will forward your referral request.

Think Profits was miles ahead of project target dates. They have great team efforts. Melissa is extremely efficient at design. She did a great job, clearly understood what we wanted and produced it! Vadim is laying out the website in such a manner that we will easily be able to manage on our updates. I would sincerely recommend a Think Profits.com Production Process to other businesses.

Maureen Macdonald, CMA, Owner

Midway Tire Ltd.

We would not hesitate recommending the services of Think Profits and Shawn Moore to any company looking for results on the internet.

Mark Endersby

Plumliving.com

SUSTAINABLE REVENUE STREAMS

I requested a multi-media approach and Think Profits has delivered just that. Your services have allowed me to structure this new company in a way which incorporates diverse marketing channels and campaigns. Think Profits has provided us with the expertise to generate multiple new revenue streams and ensure that we create a sustainable, diverse Internet Marketing business.

FLEXIBLE SOLUTIONS

You and your team continue to offer flexible solutions to meet our objectives. Each of the staff are highly skilled professionals, and find the time to be prompt and responsive.

INTEGRATED APPROACH

You have positioned your services to dovetail in a way that has increased the value of each service; be that, Web Design, Web Marketing, developing and linking a Custom Database to our third party Artificial Intelligence (Avatar), Public Relations, Advertorials, Blogging, Video Creation, and even custom Printing. It is a though I hired a staff of 10 subject matter experts, each of whom take ownership of their area of the project, yet they interact as a cohesive team!

I would highly recommend your services, and look forward to our mutual success.

Sharon Jack, Project Coordinator, eCommerce, and Acting Call Centre Coordinator

Milieu Family Services

We were all very impressed with your team approach professionalism and end result.

Jeff Gilbank

Western Star & Sterling Trucks of Vancouver

During my website audit with Think Profits, I learned about the importance of domain names and the value of internet tools, which show the amount of people searching for relevant keywords for my business. I would seriously recommend a website audit to other businesses.

Maria Teresa Huatco, Sales Consultant

Imasco

We would like to take this opportunity to apprise you of the experience we have had in working with your company over the last two years. Finding a company that we could trust to take a sincere approach with our best interests at heart was a major concern to us. Since we hired your company to redevelop our website, we have noticed a significant increase in the traffic generated to our site. We feel that a properly designed and functioning website represents an invaluable tool to support our sales channels and administration, which of course saves us valuable time. Prior to working with Think Profits, we found our web service providers to be inconsistent in their level of service and expertise. Moreover, they often did not demonstrate a clear understanding of our goals, objectives and values. We would not hesitate recommending your company to anyone who is looking for a solid proven web company with whom to trust internet projects.

David Sacks, President & CEO

Vanderpols Eggs Ltd.

I appreciated the candid feedback during my Website Audit. I learned that a website should be a natural step progression — make it easy. Metrics are very important to measure results. I would sincerely recommend a Website Audit to other businesses.

Mike Vanderpol, President

Toronto Honda

Hello Shawn,

Regarding our Website Audit with you, I just wanted to say that I had my doubts about the information that I was going to get out of this exercise. However, it was well worth the money!

Thanks again,

Stacey Ison, Vice President

Lucid Management Group Inc.

After a lot of hard work from both our Team at Lucid Management Group and the Think Profits’s Team, our website was going live!

Within a couple of days of our website being launched we received a request for additional information ~ ‘wow this is happening quick.’

The beginning of the third week of our launch, we do a search and we are in the number one position! Looks like all the brainstorming and hard work has paid off.

Thank you Think Profits for your time, dedication and constant feedback on developing our website.

Darren J. Penner, President

Mujo Learning Systems

I have worked with Think Profits.com on several projects over the last 10 years.

From corporate branding to digital marketing to content development and website design they have met my requirements. On the latest project I actually partnered with them. They have done the branding, logo, website, operational content and technology stack consulting to build a great platform. This has really helped launch a new company. We are now working on the content delivery platform with them to deliver our book content.

I would be happy to recommend them to anyone looking to get busy savvy leadership and creative with 20 years of digital marketing expertise to add to your project.

Adam Wilkins President, CEO

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