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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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We Believe in Happy Clients

The Website Audit was very informative. Larry and Keith covered all the topics we wanted to know about. We received feedback on how our site was performing and ways to improve it. We now have a better understanding which makes change more achievable. I highly recommend other businesses take advantage of Think Profits.com Website Audit!

Vivian Wong, Office Manager

I wanted to thank your company and staff for the tremendous help in bringing this difficult process together.

Craig Marr

I would sincerely recommend a website audit to other businesses. I became educated on website design and Google. I learned the importance of ranking, keywords and Larry and Keith provided me with valuable information for future development. The audit was very informative and a well-structured informational session.

Peter Binley, Engineering Manager

I appreciated the candid feedback during my Website Audit. I learned that a website should be a natural step progression — make it easy. Metrics are very important to measure results. I would sincerely recommend a Website Audit to other businesses.

Mike Vanderpol, President

In my Website Audit I learned that my site is useless and it is very hard for a client to make contact with my company. My site will never be ranked, as Google cannot read it and there are a significant number of people searching for the keywords that are relevant to my industry. Think Profits is impressive from the way the business is run. I have rarely been at the receiving end of my own philosophy. You lay out everything in basic terms, lay out expectations and there are no surprises. It was clear and straightforward. Thank you!

Reisa Pollard, Owner

Thank You Bernadette! It was so awesome talking with you today and I have to tell you that you made an incredible impression on me and that I left our phone conversation feeling wonderful by the way you talked with me and treated me!

I seriously needed to let you know that and now with the way you have signed off your e-mail to me validates the same experience once again!

Thank you for the awesome treatment! I need more people like you on my team! Do you give training? Just kidding – we need more of you in this world today! Thanks again and have a wonderful New Year!

Brynda J Roche

During my Website Audit with Keith, I learned: the importance of refined “keyword” strategies.Not only its importance on Page one but strategically input throughout the entire website.To quote Keith: “To keep the scent (wording) strong thought out the entire conversion process”.

The importance of our main page (stronger externally as opposed to internally focused) – how we only have 3 seconds to grab their attention. As well currently, how the descriptions used under our Products’ category does nothing to sell them – not only as wholesale products but also for the delicacies they are.

Keep your website fresh — ongoing. Constantly tweak or add content, optimize images or file structure and review key word opportunities. To connect with A or B Clients — use their verbiage.

There is nothing I can think of to make this experience more valuable. Flow and break-down of presentation was terrific – high value content. Keith’s approach worked well with our team of “non-techies” — we all understand what it is we need to do moving forward and secure the visits from the customer base we want and need to move forward. I highly recommend a website Audit to other businesses!

Andrea Favreau, Owner

ThinkProfits.com designed our internet web site over one year ago, since that time the response to our sight has been amazing. Not only was the site design an overwhelming success, the construction ensured that we had a first rate listing on most of the major search engines.

Their team support and customer service was outstanding and they followed up in regards to any questions or problems immediately. Since our site re-design, our revenue has increased dramatically and we attribute this to ThinkProfits.com’s work. We would highly recommend them to anyone considering building a web site.

William Genge, President

I wish to acknowledge your firm in the development and ongoing servicing, maintenance, and marketing of our Global Financial Software website, as well as, in achieving their commitment of having my website published within 60 days. I feel Think Profits.com has demonstrated their superior ability in listening to our specific needs, producing a creative website design that incorporates our existing branding and company image, as well as, in providing excellent customer service with our account.

I am also pleased to acknowledge that since launching the website on December 10 th 2004, the site has generated over $10,000 in sales, 300 DEMO downloads and has been praised by all peers and strategic alliance partners. Additionally, Think Profits has captured valuable online marketing information.

I am also very excited about the anticipated search engine ranking results of the Sales Process Copywriting and Search Engine Optimization that Think Profits.com has done to the site.

I am pleased to recommend Think Profits.com to any company that want to take a serious approach to leveraging what the Internet can offer their business, that is looking to market online, that is interested in being profitable online, that is looking for a full-service website company they can trust, that is ready to make a mark on the internet.

Riyad Mohammed, President & CEO

The Website Audit was very valuable, filled with great information and content – very interesting! I learned about blogging, Google language and website housekeeping items. I would definitely recommend an audit to other businesses.

Heidi Shortreed, Administrator

Thanks! How very exciting to finally wrap up the third one!! Congratulations to you and your team for ANOTHER great website.

Maureen Macdonald

I wanted to thank you for the job you have done in building our Web Site. I was impressed with your organization of the project, which made it an easy and logical step-by-step process through to implementation and launch. Now that we are up and running, I am excited by the response we have received and the sales generated directly by the site. We are anxious to improve our site and sales from this emerging business platform. If you have any clients you would like to refer to me for feedback on the performance of your company, please do so.

Jim Orr , President

I would sincerely recommend a Website Audit to other businesses. I learned the search engine optimization process and how it works. Also, having multiple language pages will boost up/help the rankings. Thank you Keith and Larry!

Susan Pan, Accountant

I had Think Profits handle my internet domains and maintenance of the domains. They were always prompt, punctual and extremely creative. He has a great staff and the word “diligent”, is their best description.

If you have any internet needs, he is the best I know in this field.

Marc Vogel

We hired Think Profits to come up with a concept and produce a new website for us. The results we’ve seen so far is that of our leads, the quantity has improved and the quality is much better than it ever was before.

Frank Siekmann, President & CEO

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