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Internet Marketing Ethics
White Hat Search-Engine Optimization: The Gold Medal of Internet Marketing
the world of Internet marketing, there are two ways to increase your visibility for major search engines. These are known as "black hat" and "white hat" search-engine optimization (SEO) techniques.
Black Hat Search-Engine Optimization
Black hat SEO is a quick but deceptive way of profiting quickly on the Internet. Some marketing companies use dishonest techniques to be indexed by search engines. These include keyword stuffing, invisible text, link farming, and link loading. In the end, these practices will harm you. Your website could be pulled or banned. You will lose rankings.
White Hat Search-Engine Optimization
White hat SEO is honest, responsible marketing. With white hat practices, your website will be indexed properly and by following Internet terms of use.
White hat SEO ensures that content indexed in search-engines is the same content that a user will find if they click on your link. White hat SEO promotes natural or organic ranking results. By optimizing content for users first and search engines second, the end-result will be a more intuitive, successful website.
- Once content is optimized for the user, it is made accessible in a fair and honest way for search-engine algorithms.
- Content is placed in specific areas and is written with captivating language for optimal results.
- The practice of "search-engine optimization" is similar to that of web design, where content is placed strategically to resonate with a viewer.
Our Approach: Ethical Marketing
Think Profits.com believes in ethical marketing. We will improve your rankings without compromising integrity. We practice white hat SEO, and are always expanding our knowledge in this field—to bring you the most current ethical practices.
Our ethics span across everything we do. We are a small tight-knit team with high moral expectations for ourselves and others. For example, our concern for the environment has led us to work toward the goal of a "paperless office," and most of our employees walk to work. And our concern for your business goals have led us to become experts in white hat SEO. Whether it’s Internet marketing, customer service or consulting, we strive to give you the best result at the fairest price.
Interested in learning more about our Internet ethics? Contact our client care team for more information
