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Reputation Management
Who is writing about your company?
What are they writing about your company?
Is your company's good reputation under attack?
Are others feeding off your corporate reputation, patents and goodwill?
Think Reputation will tell you
Think Reputation is an incisive and probing news and information monitoring service. Providing real-time, ongoing 24/7 Internet monitoring, Think Reputation enables clients to analyze media and Internet coverage and relevant content and respond, as required.
Think Reputation examines news and information relating to your company. Media analysis qualifies tone, threats, relevancy and advertising value.
Your online commerce success is tied almost exclusively to customer trust and their perception of your reputation. In order to build trust you have to aggressively manage your reputation.
Think Reputation helps you build this trust, aggressively monitor your reputation, track assets such as patents and trademarks and determine return on investment for their public relations campaigns.
If your company, product, personnel or staff are mentioned or featured in a newspaper, magazine, blog or broadcast, you need to know. Think Reputation will ensure you know.
Think Reputation offers comprehensive PR monitoring services that include top search engines, news monitoring services, blogs, bulletin boards, broadcast sites and websites.
When your name, company name, brand name or relevant industry news appears in the media, on-line discussions or postings, Think Reputation is triggered and you are alerted.
Your Think Reputation media expert reviews the context of all discussions, articles or information that involves your company and then qualifies it a number of ways:
- Information or content damaging to your reputation.
- Favorable mentions and coverage about you, your company, brand or industry.
- Is the result of a recent or an ongoing public relations exercise or campaign.
- Is the result of a recent or ongoing blog or news item.
- Information on infringement of patents and/or trademarks.
- Information on what the competition is doing.
Media Monitoring Ensures You Stay Up To Date With Your Competitors.
Your Think Reputation media expert then advises you on the best course of action:
- If your Think Reputation media expert determines the content is damaging or critical, your are alerted via email and served with a summary and the context of the item and decide on how best to respond to the author, owner or administrator of the offending website or discussion forum.
- If coverage is favorable, your Think Reputation media expert will encourage you to "clip" and incorporate the item(s) in on-line testimonials. The author and source of the favorable news is also identified as a "friendly" and a future recipient for company news and information.
- If the coverage the result of a recent or ongoing public relations exercise or campaign, you are able to track campaign return on investment.
- If the coverage is related to a recent or ongoing favorable blog or news item, the media/author "friendlies" are identified and contacts cultivated.
- If the content suggests patent and/or trademark infringement activity, your Think Reputation media expert strategizes with you, deciding on how best to respond to the author, owner or administrator of the offending website or discussion forum.
Protect your company's assets, contact Think Profits.com today and discuss Think Reputation:
