What Is Search Engine Optimization – SEO ?
Search Engine Optimization, ( also known as SEO ) is a service performed by a company firm or consultant that "optimizes" your web site in order for it to be indexed and favorably positioned by the major search engines on the Internet.
The process involves the search engine optimization firm or consultant in selecting targeted & relevant search terms and search term phrases (also known as keywords/keyword phrases) related to a site and driving traffic to your company's web site based upon those search terms/phrases. Search engine optimization involves making the pages of a site more easily accessible & "readable" to search engines spiders and emphasizing the key topics of the website's content. Search engine optimization is often referred to as SEO, search engine placement, search engine positioning and search engine promotion.
With nearly 90% of all Internet users accessing a search engine during any given time online, businesses are quickly realizing that if they are not positioned well at the top of the engines, they may never be found. Whether it's business to business or a business to consumer site,- the reality is, if your web site has not been "search engine optimized" and you are not using an expert SEO firm or consultant , you are losing customers to your competitors, every day, every hour, every minute, and every second.
So why do you need Search Engine Optimization? In short, you can not beat SEO for delivery of targeted traffic, level of exposure online, or ease of use for the consumer. Investing in Expert Search Engine Optimization services by choosing a reputable experienced firm or consultant is the key to your Webster's success online.
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