Internet Marketing

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Web Analytics Management – The power of website traffic conversion

Analytics management: hit your Internet marketing targets

Put the power of the Internet in your hands with web analytics. Gain in-depth insights into your website traffic and viewing patterns using the strength of Google Analytics, including Urchin. Learn more about where your visitors come from and how they interact with your site. With website analytics, you get the information you need to identify your top producing web pages, strengthen your marketing initiatives, and create higher-converting websites. Most importantly, you’ll be able to make strategic marketing decision about how to spend your online budget and measure your website ROI.

If you want the best that Internet marketing has to offer, you need to implement and harness cutting edge web analytics and web reporting software.

Implementation of web marketing and web traffic reports

Advanced analytics tools take time and strategy to successfully integrate into your site's architecture. The first step is figuring out your main reporting goals, and then designing your implementation approach based around this initial analysis. Using Google Analytics and/or Urchin Analytics by Google, you can get comprehensive web marketing and web traffic reports in real time.

Website analytics: brought to you by Google

Google Analytics

Google Analytics is a free, user-friendly tool. However, installing the tool correctly, customizing it and interpreting the information to make business decisions requires time, experience and knowledge. Google analytics can tell you:

How users browse through your site
Which keywords people use to find your website
Where your site visitors are located, and how different regions act on similar calls to action
Where you lose visitors and why
How much revenue a specific product generated
The keywords that perform the best on your site
How you can improve your marketing ROI by redesigning your website

Think Profits offers professional web analytics consulting, reporting and mentoring; we will run reports for you or help you manage your own. Contact Think Profits' web analytics team for more information.

Urchin by Google

Urchin is a powerful web analytics software program that was purchased by Google in 2005. Think Profits has been working with Urchin since 1997. Urchin tracks visitor data similar to Google Analytics, but has access to applications that Google Analytics does not. For example, Urchin can help you analyze server errors.

If your site is currently using or considering using Urchin, Think Profits has the experience and knowledge to help you implement this program and extract your site's performance indicators.

The benefits of successfully applied web analytics include:

Insight on visitor activate / entrance and exit pages
Understanding conversion rates and how to improve them
Identifying traffic patterns and where they break down
Learning how users interact with your site
Discover new sources to increase web traffic

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Google Analytics can tell you:

How users navigate through your site
What your top marketing mediums are
Which ad had the highest conversions
Which keywords people use to find your website
Where your site visitors are located, and how different regions respond to the same ad
Where your visitors are being challenged and why
How much revenue a specific product generated
How you act on this information to improve your site and marketing campaigns

Web analytics is a crucial step to succeeding online. The first step is identifying your Internet marketing goals. From there, marketing specialists at Think Profits can create a custom web analytics plan to answer your top questions:

What are your conversion rates, and how can you improve them?
How many people visit your site?
Where are your visitors located geographically?
Who is your target market?
What is the most user-friendly layout for your website?

Whether you need a quick one-page daily, monthly report or a comprehensive executive report presented at quarterly meetings, we can provide you with a summary of your website traffic and provide you insight – and recommendations - that you can take action on.