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ResortQuest Whistler Web Design / SEO & PPC Case Study
The largest property rental and property management services company in Whistler, BC, home of the 2010 Winter Olympics.
Campaign Services: Web Development, Search Engine Optimization, Pay Per Click Content Management.
Time Frame for Implementation: Aug. 2008-Nov. 2008
Background:
ResortQuest Whistler is a privately held company that provides property management services to condo, apartment, town home, cabins and hotels in Whistler BC Canada. With over 600 units under management, ResortQuest oversees the rental management of these accommodations on behalf of the owners. They focus on providing high-quality property management and hotel-style vacation accommodations to visitors year round.
Challenge:
ResortQuest Whistler was once part of a larger umbrella of the ResortQuest brand and reservation system. Being an independent entity required ResortQuest Whistler to revamp its website and reservation integration, but found its rankings dwindling in an increasingly competitive market niche. Being independent and having a new website did not result in improved rankings and enough online traffic. With a loss in rankings and a slow down in bookings, ResortQuest Whistler turned to ThinkProfits for web development, pay per click management and Search Engine Optimization.
The previous redevelopment’s weak SEO structure and poor conversion process required a complete redevelopment. To recapture the lost search rankings, ThinkProfits completed a comprehensive keyword analysis and recommendation. Since we also were designing and developed the site, we knew it had been built to be "search engine friendly" and wouldn't run into the roadblocks of a poorly developed site such as:
- Poor user experience and supporting architecture
- Not enough conversion points
- Low or no rankings for keywords that searchers might use to find their site
The Strategies and Execution:
During the development process, the ThinkProfits Web development team optimized the site, including specific pages for up to 50 keywords. We targeted specific pages to go after segments of search terms like "Whistler Vacation Rentals" and "Whistler BC accommodations". We also completed 9 copywriting and SEO optimized pages that included a sales conversion process. As well, during the post launch phase, we supported the re-indexing of the new site with professional Pay per Click Management.
Results:
“We would like to take this opportunity to thank and recognize the hard working team at Think Profits. In just a short few months of launching our first website we are very pleased with the early results particularly in Search Engine Optimization. Our rankings are improving and increasing every month and the results are fantastic. Think Profits is always finding innovative ways to ensure our website is maximized to its fullest potential. Our experience with Think Profits has been excellent. In fact, we are just about to launch our second website!” Andrea Costa, Director of Sales & Marketing, ResortQuest Whistler www.resortquestwhistler.com
During the initial pay per click support phase, ThinkProfits significantly improved the performance of the previous PPC campaign management.
| CTR Before | CTR After |
26.47% |
50.00% |
20.00% |
30.00% |
10.00% |
25.00% |
8.65% |
21.62% |
8.57% |
20.00% |
6.50% |
15.38% |
6.26% |
14.29% |
6.20% |
13.64% |
5.55% |
10.98% |
5.49% |
9.09% |
5.14% |
8.82% |
5.12% |
8.60% |
5.06% |
6.10% |
As the new site's SEO has taken hold, ResortQuest Whistler is once again moved onto Page 1 of Google for its most fertile keywords.
Benchmarked against its industry peers, ResortQuest Whistler is leading the pack. From search engines rankings, visitors and site conversion, ResortQuest Whistler has enjoyed. Take a look at the numbers:
- Unique Visitors: +86.76% over its industry peers.
- Search Engine Referrals: +100% increase from before redevelopment and SEO.
- Visitor Pages Views: +246% higher than industry peers.
- Bounce Rate: -25% lower than the industry average.
Keyword |
Google Rankings Before SEO |
Google Rankings After SEO |
Page in Google After SEO |
Whistler Vacation Rental |
Not in Top 50 |
1 |
1 |
Whistler Blackcomb accommodation |
Not in Top 50 |
6 |
1 |
Whistler Vacation Specials |
Not in Top 50 |
7 |
1 |
Whistler BC accommodations |
Not in Top 50 |
8 |
1 |
whistler ski-in ski-out |
Not in Top 50 |
8 |
1 |
If you would like more details on how to move your company forward, please call us now at 1-877-597-7888 or contact us via our contact us page.
