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Check this page regularly for current information on Internet marketing, including search-engine optimization, creative web design and web development. Think Profits will post relevant news stories and updates on this page—so you can find everything you need in one click.
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About Internet marketing and your business
Think Profits specializes in high-quality websites that perform on top search engines, such as Google. Since 1997, we have helped a wide range of clients land on page one of Google. In the 21st century, you need more than a website; you need a website that is fully-searchable and indexable online. Here are some tools that may help you:
- Web design and creative services
- Search engine optimization
- Database development and optimization
- Social media marketing
- Pay Per Click advertising
- Website audits
- Web analytics
Think Profits is a full-service Vancouver Internet marketing company that specializes in customized web development packages. Solve all your Internet marketing worries in one hit. We have close to 15 years experience building profitable websites that perform in major search engines. Through creative intuitive interfaces, effective designs and compelling copywriting, we build your ideal website.
Think Profits has dominated the Canadian search-engine optimization industry since 1997. Our goal is to make your business profitable by leveraging powerful, proven Internet marketing strategies.
Barack Obama’s Internet Strategy Old Hat for Vancouver Company
Obama’s stunning electoral success required leveraging the Internet through methods long-utilized by Vancouver-based Internet firm ThinkProfits.com.
Vancouver – U.S. President-elect Barack Obama’s electoral success was underpinned by his teams and supporters savvy management and utilization of the Internet. Adopting strategies and campaigns commonly found in the business world, Obama’s handlers and campaign team generated groundswell support prior to the Democratic primary and right up to his landslide victory.
“The Obama example helps put an exclamation point on the power and effectiveness of online marketing, branding and sales,” said ThinkProfits.com President and CEO Shawn Moore. “It is encouraging to know that most of what Obama’s team did in 2007 and 2008, we have been doing for years for our clients.”
Obama’s team skillfully crafted and carefully executed an online campaign that not only introduce their candidate to the masses, but also mobilized support – financially first and then with votes on Nov. 4.
“Were it not for the Internet, Barack Obama would not be president,” said Arianna Huffington, Editor-in-Chief of the Huffington Post. “Were it not for the Internet, Barack Obama would not have been the nominee.”
The Obama campaign deployed a broad range of online initiatives to build financial and popular support, including:
- Careful reputation and news monitoring to ensure brand integrity and protect goodwill.
- Creation of the Obama online store to sell campaign paraphernalia, memorabilia and mementos.
- Capturing emails and “marketing” back to potential supports.
- Search engine optimization of all content to ensure Obama was on top of Google page one and top-of-mind throughout the campaign.
- A compelling Facebook profile to tap into social networks.
- Viral videos that built a buzz around the Obama brand.
- Twitter feeds that issued brief reports to media and supporters on what Obama was doing and thinking.
- Obama widgets that made news and PR easy to syndicate and then distribute.
- You Tube video posts.
“I followed the campaign closely and was very impressed by the Internet strategy employed by Obama’s team,” said Moore. “It wasn't just viral videos and YouTube postings. They carefully segmented Obama’s supporters and then appealed to each differently. For example, the younger, Gen-Y demographic received mobile-friendly text messaging while older, less-mobile voters received news, updates and appeals in short, to-the-point emails.”
Obama’s campaign managers realized and “seized on” the importance of capturing potential supporter information and then communicating with these millions of individuals in a strategic, effective manner.
“Calls to action - such as attending rallies, fundraising and then sending a reminder to vote - were all brilliantly executed,” says Moore. “Days before election day, the Obama campaign was sending daily emails and texts calling for volunteers and encouraging supporters to carpool to the polling stations. Without the Internet, these real-time appeals could not happen in an efficient, cost effective manner.”
Most of the online strategies adopted by Obama are already being deployed by business to protect their reputation, drive sales, enhance marketing campaigns and increase market penetration. For example, email appeals and campaigns are already used to drive sales and promotional announcements while the Facebook and Blog elements reflect an ongoing corporate strategy to plug into social networks.
“Much of what Barack Obama deployed online is fairly common in the business world,” said Moore. “Using the Internet and the myriad tools available to connect with current and future customers and establishing credentials is an ongoing, increasingly refined process.”
About Think Profits.com:
Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in Canada, the United States and Australia, manufacturers, distributors and retailers around the world have built their business with Think Profits.com. Services include: Custom Web Design and Website Development ; Search Engine Optimization (SEO); Internet Marketing; E-Commerce & Custom Shopping Cart Solutions; Secure & Affordable Business Web Hosting; Domain Name Registration; Print and design services; Press release services. Think Profits Inc. offers a full range of Internet marketing services for small businesses right through to multi-national corporations.
For more information, contact:
Shawn Moore
President and CEO
Think Profits.com Inc.
www.thinkprofits.com
390 - 1090 Homer Street,
Vancouver, BC Canada V6B 2W9
Tel: 604.638.1188
Toll Free: 1.877.597.7888
Email: smoore@thinkprofits.com
Vancouver Internet Marketing Firm Equals Google and Microsoft Attendance at Global Conference
Aug. 26, 2008 – Vancouver Internet marketing firm equals Google and Microsoft attendance at global search engine strategies conference (SES) in Silicon Valley.
VANCOUVER, CANADA – Shawn Moore, President and CEO of Vancouver’s Think Profits.com led a compelling address to over 300 international delegates providing web industry insight and practical search advice at SES 2008 in San Jose, California. Presenting during the same time slot as Google and Microsoft, Moore packed the room. The audience was comprised of industry experts, insiders and the world’s leading search engine and Internet marketing authorities.
Offering the ‘7 Proven Ways To Get Your Website Onto Page 1 Organically”, Moore’s strategies and hard advice were very well received during the Aug. 18-22, 10th annual conference.
“My goal was to strip away all the techno-babble and geek speak by offering a clear line-of-attack for industry experts, corporations and small businesses who want to claim page one, natural search engine rankings,” says Moore, a leading Internet marketing, web development and SEO guru. “Based on the tremendous feedback received, I believe we accomplished our goal of sharing our expertise and methodologies to a global audience”.
Held at the San Jose Convention Centre in the heart of Google country, SES is the gold-standard Internet marketing conference, attracting the world’s leading Internet search experts, corporations and multi-national business leaders. The SES advisory board includes Google, Inc., Yahoo! Search Marketing, The Coca-Cola Company and Procter and Gamble. Through a series of expos and forums, delegates received instruction on search engine marketing (SEM), search engine optimization (SEO) , Pay Per Click (PPC) advertising strategies, tactics and best practices.“Presenting my company and industry vision in competing time slots with Google and Microsoft was certainly challenging,” admits Moore, “but we delivered to a packed house that included executives from organizations such as CNN, Stanford University and GE to mention a few.” Think Profits.com, since 1997 has seen a lot of transition in the online industry”, explains Moore. “I have condensed and focused my market and industry knowledge into seven key strategies that are driving our international clientele to page one search engine rankings and profitability.”
The importance of a page one search engine ranking - and how to get one - dominated the SES agenda.
Search-engine leader Google pulled in $5.19 billion in revenues in the first quarter of 2008 - the majority from companies paying Google for sponsored links. Industry statistics reveal that close to 92 per cent of searchers don’t venture beyond page one, to make their search and purchasing decisions.
“During SES, we met with Las Vegas hoteliers, office and food supply companies that spend over $1 million a month for paid spots on page one of Google,” says Moore. “Few small to mid-sized companies can afford to compete with this. The 7 Proven Ways’ I unveiled at SES are meant to drive clients up the organic search rankings which can be more cost effective and yield higher conversion rates. These strategies can be revealed during a comprehensive Website Audit process that analyzes the critical areas of a website’s design, development and content.”
Moore’s presentation was followed by an animated open panel discussion and forum.
“My vision is of an increasingly search-centric Internet,” adds Moore. “In order for companies to succeed online, they must dominate their competition on the search engines. This must be done in a fiscally responsible, feasible manner. That is where my firm steps in by providing comprehensive Website Audits that reveal hidden revenue opportunities for businesses.”
For a video recording of Moore’s SES presentation, please visit http://www.thinkprofits.com/page1-seo-strategy.html
For an audio feed of Moore’s interview by CFAX 1070 Aug. 25, 2008, please visit http://www.thinkprofits.com/think-cms/images/NewsReleaseVancouverInternetMarketin_080826134343_media.mp3
Media seeking comment can contact Shawn Moore:
ThinkProfits.com
390-1090 Homer St.
Vancouver, BC. V6B 2W9
p. 604 638 1188
c. 604-802-9788
tf. 1 877 597 7888
smoore@thinkprofits.com
www.thinkprofits.com
About Think Profits.com:
Since 1997, Thinkprofits.com has built in excess of 1,150 websites and consulted with over 3,500 companies worldwide. The firm creates profitable Internet marketing strategies and custom corporate websites that come up organically on page one of Google. This has helped Think Profit's clients generate hundreds of millions of dollars online. The company's services include all aspects of search engine optimization, comprehensive web auditing, complete web development and design, analytics, consulting, press releases, PPC and more.
About Search Engine Strategies:
Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves. Look below for an event near you or read on to find out more about our conference & expo series.
Think Profits.com Team Attends SEO Conference in San Jose
August 27th, 2007 - Key members of the Think Profits.com team have recently attended one of the premier Search Engine Optimization conferences in
Marissa Mayer, Vice President, Search Products & user Experience of GOOGLE and Shawn Moore, President of Think Profits.com Inc (pictured right) posed together for a media opp., shortly after Marissa delivered her keynote presentation on the future direction of the Google Search Engine and "Universal Search".
"Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first femal engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Serveral patents have been filed on her work in artificial intelligence and interface design." Taken from Speaker Biographies, Copyright Incisive Media plc and Individual Authors.
B.C. ONLINE RETAILERS ALARMED BY GOOGLE RANKING MELTDOWNS
Top-ranked Google retail sites drop down search rankings; retailers are mystified, frustrated as traffic, customer numbers decline.
Vancouver, B.C. Jan. 17, 2008 - Frustrated online retailers are watching in horror as their websites, some of which held long-term, position one or position two rankings on Google, are suddenly falling down the rankings. Numerous former top-ranked sites have dropped to position six or position seven or even lower. Some have fallen below and behind competing firms.
A top Google ranking is the key to success for most online goods and service retailers. The loss of a position one ranking can lead to millions-of-dollars in lost sales.
The online retail community is nervously speculating on the cause and methodology behind the aggressive filtering and penalizing by Google.
Search engine optimization software company iBusinessPromoter (IBP) offers two theories:
First, Google now considers usage data when calculating the rankings.
Second, Google now has a better understanding of word and phrase relationships.
“We have been fielding calls from frantic website owners not affiliated with us,” says Shawn Moore, president of Vancouver’s Think Profits.com Inc. “Many want to know why visitors and customers have suddenly stopped coming. We tell them to check their Google rankings. Almost invariably, they find their ranking has tanked.”
Starting in December, Moore says he has been booking website audits to locate and isolate keyword, structure and link problems and then recommend a solution to this extremely serious problem.
“There are several red flags we look for,” explains Moore. “Google looks for keywords, word densities and website architecture. Google also looks for link or link schemes. If the structure does not meet Google’s specs, results are filtered out. This affects the way Google determines how relevant these pages are to a query.”
There is no simple answer, explains Moore. “We can’t help these worried business owners who are bleeding customers until we look under the hood.”
About Think Profits.com:
Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in Canada, the United States and Australia, manufacturers, distributors and retailers around the world have built their business with Think Profits.com. Services include: Custom Web Design and Website Development ; Search Engine Optimization (SEO); Internet Marketing; E-Commerce & Custom Shopping Cart Solutions; Secure & Affordable Business Web Hosting; Domain Name Registration; Print and design services; Press release services. Think Profits Inc. offers a full range of Internet marketing services for small businesses right through to multi-national corporations.
For more information, contact:
Shawn Moore
President and CEO
Think Profits.com Inc.
www.thinkprofits.com
390 - 1090 Homer Street,
Vancouver, BC Canada V6B 2W9
Tel: 604.638.1188
Toll Free: 1.877.597.7888
Email: smoore@thinkprofits.com
CHRISTMAS RETAILERS EXPLOITING NEW ONLINE STRATEGY
Online retailers overhauling ecommerce, directing traffic directly from Google to checkout; successful are adopting searchandising strategies
Vancouver, B.C. Dec. 11, 2007 – Online retailers are realizing it takes more than a pretty website and shopping cart to ring up sales during Christmas 2007. With so many online retail choices and intense competition, the winners have adopted what industry insiders are calling a “searchandising” approach to online sales.
Percolating up from the lexicon of online marketers, ecommerce experts and industry pundits and into the mainstream, searchandising describes the process of combining traditional online merchandising techniques with powerful search engine optimization (SEO), site search and navigation technologies.
According to Shawn Moore, President and CEO of Vancouver on-line marketing and web-development firm Think Profits.com, searchandising is now a core tenet of the industry winners.
“If you sell Nike runners you are up against an ocean-size pool of competitors. Searchandising helps you get a foot up on the competition by leveraging SEO, site search and navigation technology with the browsing and buying process,” explains Moore. “For example, buyers looking for Nike’s super-popular LeBron V shoes this Christmas are more likely to purchase from an online source that appears top of Google and then delivers the shopper right to the page on which they then purchase the shoes.”
There are billions of dollars at stake during this Christmas shopping season.
According to Chase Paymentech, the world's largest payment processing firm, online sales are up about 30% over 2006. Chase Paymentech, which processed more than $660.6 billion in transactions in 2006 for U.S. and Canadian retailers, said that Tuesdays and Wednesdays in general have turned out to be the most popular online shopping days for U.S. consumers and predicts that December 18 – 20 will be the heaviest online shopping days during this season.
The winners and losers this Christmas season will be sorted according to their searchandising prowess says Moore.
About Think Profits.com:
Since 1997, Think Profits.com has been building successful website designs and Internet marketing strategies by providing one-stop Internet services to business. With more than 1,100 client companies in Canada, the United States and Australia, manufacturers, distributors and retailers around the world have built their business with Think Profits.com. Services include: Custom Web Design and Website Development ; Search Engine Optimization (SEO); Internet Marketing; E-Commerce & Custom Shopping Cart Solutions; Secure & Affordable Business Web Hosting; Domain Name Registration; Print and design services; Press release services. Think Profits Inc. offers a full range of Internet marketing services for small businesses right through to multi-national corporations.
For more information, contact:
Shawn Moore
President and CEO
Think Profits.com Inc.
www.thinkprofits.com
390 - 1090 Homer Street,
Vancouver, BC Canada V6B 2W9
Tel: 604.638.1188
Toll Free: 1.877.597.7888
Email: smoore@thinkprofits.com
Welcoming Our New Clients
We are pleased to welcome new web design clients: Coppersmith Dental Centre in Richmond, BC; Global One Consulting Ltd. of Anmore, BC; and Peregrine Plastics in Vancouver, BC. Stay tuned to see their new websites coming soon!
New Clients' Websites Successfully Launched!
Think Profits.com Inc. is pleased to announce the successful launch of three more client websites:
July 16, 2007, Vancouver, BC: Congratulations to Warren Macdonald on the successful launch of his re-designed website, featuring online video and SEO-friendly content.
August 8, 2007, Edmonton, AB: Congratulations to Pratt, Lambert & Brown Insurance for successfully launching its new SEO-friendly site, featuring online quote submission capabilities and content targeted for insurance services for IT, construction, faith-based organizations, and architects & engineers.
August 9, 2007, Richmond, BC: Congratulations to TravelSavingsToday.com on the successful re-design and re-launch of their vacation packages website, featuring extensive online searches for vacation packages and last minute travel deals.
Think Profits.com Welcomes New Clients
August 27th, 2007 - Think Profits.com Inc. is pleased to welcome several new clients to the Think Profits.com family: GLC Controls Inc., a full service industrial automation and control systems integration company based in Prince George, BC; Food for Life, a family-owned and operated bakery based in California, specializing in natural foods; Label Resources, a manufacturer of
New Success Stories!
Don McNeice, President of Bridgeview Marine..."We have been working with you since 2000 and, with this relationship now in its 7th year, I must say that choosing ThinkProfits.com was a very sound decision. During this period, our web site has contributed in excess of $10 Million in sales to our business. In 1999 we were generating a little over 4 million in total annual sales. Today, we experience sales revenue in excess of $10M per year!" Read the full testimonial...
Ken Mayhew, President of Penfolds Roofing Company in Vancouver... "We generated 122 leads off the new web site in January compared to 30 same period last year. This is a 400% increase which I am very pleased about. This is an all-time record!! Well done." Read the full testimonial...
Client New Web Site Launch:
Oct 15th, 2007 - Congratulations to Reliable Parts with the launch of their new Canadian website. Reliable Parts is the leading Appliance Parts Distributor in Canada and the United States.
Oct 1st, 2007 - Congratulations to Vancouver's Bardot Waterfront Bar & Grille with the successful launch of their website, which features a "sizzling hot" new web design.
Think Profits.com Attends SEO Conference in San Jose
Week of August 27, 2007
August 27th, 2007 - Key members of the Think Profits.com team have recently attended one of the premier Search Engine Optimization conferences in
Marissa Mayer, Vice President, Search Products & user Experience of GOOGLE and Shawn Moore, President of Think Profits.com Inc (pictured right) posed together for a media opp., shortly after Marissa delivered her keynote presentation on the future direction of the Google Search Engine and "Universal Search".
"Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first femal engineer and led the user interface and webserver teams at that time. Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Serveral patents have been filed on her work in artificial intelligence and interface design." Taken from Speaker Biographies, Copyright Incisive Media plc and Individual Authors.
New Fantastic Testimonial!
"Since we rewrote our website in 2006 our leads and sales have continued to grow at an alarming rate. In April 2007, our lead count was up by 137% on the same period last year. Our contract signings grew by 608% and our conversion rate increased 40% on the same period last year. This is a new record for our company!"Ken Mayhew, President
Penfolds Roofing Inc.
Celebrating 10 Years of Business!
Vancouver Web Design company Think Profits.com proudly celebrates 10 years in business and in helping businesses across North America succeed online with custom web design and development services, search engine optimization (SEO), internet marketing & website audits, domain names, web hosting and more! This landmark achievement is very exciting for our team and we look forward to continued growth and celebrating more client success stories in the years to come.Welcome Larry Moore as Director of Business Development and Tom Labodi as Director of Sales! We are very excited to announce that our team of internet marketing experts is growing again to serve our clients even better!
Client Success Story: Penfolds Roofing New Web Site
Feb 5th, 2007 - Think Profits.com has created another online success story with Penfolds Roofing Company in Vancouver. Ken Mayhew, President of Penfolds Roofing states "We generated 122 leads off the new web site in January compared to 30 same period last year. This is a 400% increase which I am very pleased about. This is an all-time record!! Well done." Read Ken's testimonial letter, click here. Penfolds has been the trusted Vancouver Roofer, Victoria Roofer, and leading BC Roofing Contractor in Canada since 1937.
Client New Web Site Launches...
July 16, 2007,
August 8, 2007,
August 9, 2007,
March 26, 2007 - Vancouver BC, Congratulations to Columbia Academy Broadcasting Arts, Recording & Sound Design and Vancouver Film School with successful launch of their HOT new interactive web design, featuring custom flash animation and video integration.
Mar 5, 2007 - Vancouver BC, - Congratulations to leading boat trailer distributor Marlon Recreational Products on the launch of their new search engine friendly web design, featuring a custom e-commerce online catalogue.
Mar 1, 2007 - Edmonton, Calgary, Alberta - Congratulations to pigging valve manufacturer Argus Machine Co. Ltd with their new custom web development featuring search engine friendly web design and an online product catalogue.
New Ecommerce Shopping Cart Solution Released!
Think Profits.com has successfully overhauled and released it's new ecommerce shopping cart and catalogue web design product. The new cart features a more user-friendly, updateable cart and customizable administration web panel with enhanced security. Most importantly the cart focuses on the "Customer's Experience", streamlining the web design navigation and language to support MAXIMUM sales potential. Learn more, click here
