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Web Analytics Management – The power of website traffic conversion
Analytics management: hit your Internet marketing targets
Put the power of the Internet in your hands with web analytics. Gain in-depth insights into your website traffic and viewing patterns using the strength of Google Analytics, including Urchin. Learn more about where your visitors come from and how they interact with your site. With website analytics, you get the information you need to identify your top producing web pages, strengthen your marketing initiatives, and create higher-converting websites. Most importantly, you’ll be able to make strategic marketing decision about how to spend your online budget and measure your website ROI.
If you want the best that Internet marketing has to offer, you need to implement and harness cutting edge web analytics and web reporting software.
Implementation of web marketing and web traffic reports
Advanced analytics tools take time and strategy to successfully integrate into your site's architecture. The first step is figuring out your main reporting goals, and then designing your implementation approach based around this initial analysis. Using Google Analytics and/or Urchin Analytics by Google, you can get comprehensive web marketing and web traffic reports in real time.
Website analytics: brought to you by Google
Google Analytics Consulting
Google Analytics is a free website analysis tool which provides sophisticated reports about traffic on your website. Google Analytics can help with your site targeting, traffic improvement and conversion. Google Analytics shows you how visitors reach your site and how they interact with your site's content.
Google Analytics can tell you:
- How users browse through your site
- Which keywords people use to find your website
- Where your site visitors are located, and how different regions act on similar calls to action
- Where you lose visitors and why
- How much revenue a specific product generated
- The keywords that perform the best on your site
- How you can improve your marketing ROI by redesigning your website
Google Analytics can also be integrated with your Google Adwords Pay Per Click program. You can then generate ROI metrics for individual keywords as well as your entire AdWords campaign. Google Analytics can also be incorporated with other Google services such as Google Website Optimizer for even more powerful insight and website performance enhancements.
ThinkProfits.com offers a complete suite of Google Analytics consulting (link this to the new page you will create), training, support, analysis, integration, and customization services for your Google Analytics account. Regardless of the type of site you have, whether it’s an e-commerce, lead generation, branding, or information site – our Google Analytics Consulting services can help you improve the ROI of your marketing initiatives and your overall online performance.
Think Profits offers professional web analytics consulting, reporting and mentoring; we will run reports for you or help you manage your own. Contact Think Profits' web analytics team for more information.
Urchin by Google
Urchin is a powerful web analytics software program that was purchased by Google in 2005. Think Profits has been working with Urchin since 1997. Urchin tracks visitor data similar to Google Analytics, but has access to applications that Google Analytics does not. For example, Urchin can help you analyze server errors.
If your site is currently using or considering using Urchin, Think Profits has the experience and knowledge to help you implement this program and extract your site's performance indicators.
The benefits of successfully applied web analytics include:
- Insight on visitor activate / entrance and exit pages
- Understanding conversion rates and how to improve them
- Identifying traffic patterns and where they break down
- Learning how users interact with your site
- Discover new sources to increase web traffic
Google Analytics can tell you:
- How users navigate through your site
- What your top marketing mediums are
- Which ad had the highest conversions
- Which keywords people use to find your website
- Where your site visitors are located, and how different regions respond to the same ad
- Where your visitors are being challenged and why
- How much revenue a specific product generated
- How you act on this information to improve your site and marketing campaigns
Web analytics is a crucial step to succeeding online. The first step is identifying your Internet marketing goals. From there, marketing specialists at Think Profits can create a custom web analytics plan to answer your top questions:
- What are your conversion rates, and how can you improve them?
- How many people visit your site?
- Where are your visitors located geographically?
- Who is your target market?
- What is the most user-friendly layout for your website?
Whether you need a quick one-page daily, monthly report or a comprehensive executive report presented at quarterly meetings, we can provide you with a summary of your website traffic and provide you insight – and recommendations - that you can take action on.
Contact Think Profits' web analytics team for more information. Don’t miss another month of crucial website data!
