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A/B Split Testing
Comparing apples to apples: boost your site performance
AB split testing is a simple technique, but one that can increase your revenue and leads. Do you ever wonder:
- What words work best on a landing page?
- What design is easiest on the eye?
- What colour triggers the most sales?
- If the positioning of text or images matters?
These may seem like simple elements of a landing page, but they may significantly affect your website conversion rate. Only an AB split test can help you determine the answers to the above questions. An AB split test is like comparing apples to apples: two similar elements are tested and the results tell you how to proceed.
Why hire a professional team?
Think Profits.com has helped a wide range of clients achieve top results on major search engines, such as Google. Our Internet marketing and web analytics consultants are specially trained to implement AB split testing on your website. You may know how to use Google Website Optimizer or similar programs—but can you leverage them to their full potential? This is where Think Profits comes in.
We’ll first determine what variables you should test. Then, we’ll utilize the best software for your business goals—and create a specific site performance reporting method to communication our findings.
AB split testing is highly advanced, and we can test hundreds of elements in a short-time period. Based on our findings, we’ll help you:
- Identify areas of improvement
- Increase your ROI
- Re-design your website for customer satisfaction and ease
- Create compelling, results-oriented copy
- Drive conversions and recruit new leads
Is AB split testing really necessary?
Omniture, Urchin and Google Analytics provide valuable information about who visits your website. But these software do not tell you what specific elements of your landing pages need to be changed to improve conversions. Only AB split testing can tell you this.
Testing distinct elements will help you build your ideal website—or revamp the one you already have—to pull in new leads and optimal conversions.
Contact Think Profits today to get started with AB split testing. Or visit our web analytics page to learn more about data tracking and your website.
