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Ideal Web Design and Internet Marketing Team
“The Simple Fact Is, You Need Talented People On Your Team, Just Like Your Regular Day To Day Business.”
Below is a diagram illustrating an ideal web team. In fact, it's based on my team.
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You need a Talented Creative Designer to Artistically give your user an impression of who you are and make the feel comfortable on your site. |
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You need a Talented Web Developer to build out the designers Artwork into a functional web site. |
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You need a Talented Content Writer to connect with your company and write the words that will compel users to buy, contact you and give them a good experience. |
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You need a Talented Marketing Manager to arrange your materials and provide your developer with content and ideas. |
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You need a Wiz Technical Manager to program your back end, ecommerce, databases, email capture and make it all work seamlessly. |
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You need an Expert Search Engine Optimization (SEO) Specialist to go over the content writers work, and add more highly targeted language (words) so that the search engines will find you. |
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You need a PPC Expert to manage your Pay Per Click Campaigns on an ongoing basis to ensure you are hitting your conversion goals, optimizing your budget expenditure efficiently and maximizing the return of your search engine marketing investment. |
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You need an Expert Database Developer who will scope your needs and requirements and develop a seamless, intuitive application that you and your users will appreciate for efficiency and effectiveness. |
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You need a Talented Social Media Writer who has the energetic ability to direct vast networks of online users to your website. |
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You need a Talented Video Producer who can write, shoot, and edit short online videos that are crisp and informative for your online visitors. |
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You need a Talented Blogger who has their own unique voice when writing concise and impassioned blogs about your products, services and company news on a regular basis. |
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You need an Experienced Link Builder/Strategist to research and select the best websites and directories to obtain in-bound and reciprocal links; which will increase your website rankings and traffic. |
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You need an Expert Project Lead who develops the overall strategy, sets the goals and leads the team and your company's project online. |
“Many companies that come to us resemble some form of the image below. Surprisingly, some don't even know who their developer is! Does a version of this look like your business?”
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“Is Your Team Incomplete?”
Would you hire a team to run your company and have no strategy or ongoing management to lead them? I don't think so. So why would you consider that for the internet side of your company? The answer is simple. You don't know that you don't know, which is probably why you are reading this page. I sincerely hope this explanation helps you form a better strategy for your company in the future. I know I spent a ridiculous amount of time & money figuring this out, so that you don't have to.
“Look, The Bottom Line Is Quite Simple: You Have A Company To Run And You Want To Increase Your Profits, Right?”
The Internet does not have to be a "baffling money-making machine" that can only be understood by the privileged few. It's your business – so take control of it... by speaking directly with me. I'll show you how you can increase the results of your website's performance today through search engine optimization (SEO)! I have done it for thousands of company's and can do it for your company too!
