A key performance indicator or KPI is a metric of how successful your website is at reaching its long-term goals. Tracking your KPIs is essential to succeeding online. If you don’t know or track your KPIs, Think Profits.com’s web analytics team can help. To be effective, a KPI should:
Creating KPIs for your online business requires specialized knowledge. For example, you need to know what variables of your website, i.e. page views or click-through-rates, you should measure. Your position on major search engines such as Google is important, but this is only one element of your KPI review. Your website may have an influx of traffic, but is this traffic converting? Think Profits’ web analytics team has over 12 years experience with the KPI review process. We can help you define your KPIs and yield results.
Your marketing review will start with the basics: determining your business goals. Once we have an understanding of your long-term goals, we will create your KPIs.
There are a variety of leading industry analytics programs for KPI management. Think Profits will work with you to determine the best program to use. We will manage, report on and provide suggestions for acting on your KPIs. You will receive: