In-House – Senior Copywriter / SEO Specialist

Job Description

This is a full time, permanent, in house position to develop, write and produce home and landing page content, including long and short sales copy for ourselves and our clients, including but not limited to:

  • Keyword Research
  • Landing Page writing
  • SEO
  • Blog Posts
  • Social Media posts
  • Email marketing campaigns


Responsibilities (under the direction of the Business Manager) :

  • Set up Google Analytics and AdWords Accounts
  • Write copy for landing pages and home pages for clients
  • Write for search engine optimization
  • Assist with the creation and maintenance of company branding and marketing materials
  • Assist with the development and circulation of press releases, email marketing campaigns, and subscriber lists
  • Assist with monitoring ongoing social media, reputation, and review marketing
  • Manage blog content writing and image sourcing
  • Provide innovation and creativity in the form of continuous improvement to internal processes
  • Facilitate and participate in client production strategy meetings and liaise with project manager
  • Organize and conduct client interviews and research where necessary along with following up
  • Meet or exceed deadlines
  • Provide clients with an exceptional customer experience
  • Write and disseminate regular reports to show the effectiveness of SEM and SEO programs (will train)
  • Communicate effectively in both oral and written language
  • Help build WordPress websites when required (will train)
  • Migrate website content from one website platform to another
  • Optimize websites for SEO using Yoast
  • Avoid and eliminate duplicate content from websites in our SEO program
  • Fix SEO issues using Moz and other popular SEO tools and resources
  • Submit sites to search engines on a regular basis
  • Take the company-sponsored Advanced Marketing Program course and learn with the team
  • Participate in monthly and adhoc training as required



  • Strong command of the English language both written and oral
  • At least 2-3 years of experience in the industry
  • Marketing and Corporate communications background an asset
  • Press release or Newsletter writing experience (would help)
  • Excellent SEO copywriting skills – concise and simple – an asset (will train)
  • Demonstrate strong multitasking ability with multiple concurrent projects
  • Be courteous, prompt, and timely with excellent attention to detail
  • Demonstrate the ability to operate under pressure and meet deadlines
  • Excellent Microsoft Office skills
  • Demonstrate the ability to develop rapport and gain clients trust through impeccable customer service and follow up skills
  • Able to work independently on projects and also collaborate as a team member
  • Understanding of search engines, SEO, blogging and social media
  • Experience with Google Analytics, AdWords, and Pay Per Click advertising programs an asset
  • Ability to track, measure, and modify techniques based on web analytics data (will train).
  • Link Management and Link Building experience an asset (will train).
  • Excellent analytical, organization and communication skills.
  • Deadline driven, passionate, determined to succeed, and stay on top of a rapidly changing industry
  • Demonstrated time management skills
  • Digital Marketing Certificate or equivalent demonstrated interest.


Key Relationships:

Reporting to: Business Manager

Works Closely with: Production Team

Job Type: Full-time


Apply Now!