We at Think Profits are excited to announce the launch of our new website! It’s been in the works for the last few months, and now it’s finally here. We wanted to give our visitors a clean new look, easy navigation and overall a better user experience and you’ll see that throughout our new site. To start with, we’ve redesigned our homepage. Now you can get all the information you’re looking for ... [Continue Reading]
There is no doubt about it; customer reviews have a huge impact on your business. Better customer ratings mark your business as trustworthy and influence customers to buy your product, stay at your hotel or enlist your services. Not only do ratings influence your customers, they also play a huge role in your local SEO ranking. So if your business has a higher rating and more customer reviews ... [Continue Reading]
Since the launch of LinkedIn’s University Pages in 2013, the number of schools represented on the site has gone from 200 to 25,000 in 2015. Designed as a guide for high school students choosing a university or college, University Pages have recently evolved to include services like decision boards, university rankings, field of study explorers and university finders. While called University Pages, ... [Continue Reading]
Mobile usability is an important and often explored subject here on the Think Profits blog. Mobile search is ever on the rise with marketers predicting that 2015 is the year that we will see mobile search surpass desktop. This move to mobile will have huge implications for companies who haven’t redesigned their website in years, especially as Google continues to tweak their algorithms with ... [Continue Reading]
If you're reading this now I got your attention. There are countless myths out there when it comes to email; for example, Monday is the best day to send an email, morning emails get faster responses, social media is replacing email, and of course the big one...email is dead. Sure social media rolled in like the new kid on campus, but Facebook can never completely take the role of email. The ... [Continue Reading]
The relationship between Google AdWords and Online Travel Agencies is draining the pocket books of most hotel marketing departments. If you’re sick of paying OTA’s exorbitant fees it’s probably time to re-focus your online strategy and start driving organic traffic directly to your site. From content marketing to in-house offers, there are no limits when it comes to promoting your hotel’s ... [Continue Reading]
Yesterday our in-house SEO guy was going through Google Analytics, as one does on a Thursday afternoon, and he came across this: It sent him and by proxy myself down a rabbit hole. Semalt advertises itself as an SEO tool. Like the millions of other ones it promises: traffic, better rankings and all you have to do is sign up - simple as that. Yet why is it affecting our traffic? We didn't ... [Continue Reading]
We hope you have a great holiday and that you get everything you want, even if it's only some time off. Next year some big things will start happening with us. We plan on blogging more regularly on a wider range of topics. Just think of all that free internet content. We're also tinkering with our website design and how we approach SEO as a digital marketing agency, so stay tuned for some updates. ... [Continue Reading]
Christmas advertisements are all about making friends and family feel loved by showering them with gifts. We expect to see commercials laden with images of rosy cheeked children whose dreams come true when Santa delivers the perfect present wrapped in shiny packaging. That being said, it’s pretty rare to see an ad that reflects the meaning of the holidays in the larger sense without being ... [Continue Reading]
The inventor of the black hole, the guy who figured out string theory. A brilliant professor who's up there with Galileo, Newton and Einstein, thinks that the killer artificial intelligence might actually be a thing. Easy Movie Analogy Aside Earlier this year professor, Cambridge professor, Medal of Freedom winning Cambridge Professor, sometimes guest starred on The Simpsons ... [Continue Reading]