Welcome to the Digital Marketing Insider, our blog for digital enthusiasts, marketers, entrepreneurs, and anyone who wants to learn more about the online marketing world. In these posts, you’ll find invaluable tips, tricks, and insights that will help you strengthen your online presence, plus info about new trends in online marketing.
For exclusive tips, tricks, and info about what’s new in SEO, social media, and more, sign up for our free Digital Marketing Insider Quarterly Report. It will be delivered straight to your email inbox four times a year. You can expect to find all the latest updates on digital marketing across platforms as well as practical, simple tips and tricks you can implement into your day-to-day online strategy. Join over 4500 other presidents, CEO’s, and marketing directors who receive our exclusive member-only content by signing up today!
Domain authority is measured on a scale of 1 to 100, 100 being the best possible score. Increasing your domain authority won’t happen overnight, it will take a little time, but if you follow these steps your domain authority will build up. Ensure That Your......
Make Introductions If you are leading the meeting, you should be the one to make the introductions. Set aside a moment at the beginning to introduce everyone present in the meeting and say their titles. It can feel a little awkward at first because we......
Everyone on Instagram has been talking about Reels lately. Here’s the lowdown on what they are and how to use them for marketing. What are Instagram Reels? Similar to TikTok, Instagram Reels are a new Instagram feature that allows you to create and share short......
Why Do Reviews Matter? Studies show that 88% of people trust reviews. These days, most people don’t just buy a product or service, they spend time researching their options first. Reviews are the main way that many potential customers will decide whether or not they’re......
Today marks our agency’s 24th birthday! We couldn’t be happier to have spent the last 24 years growing with our clients and are excited to see what our 25th year brings....
A lot of small, local businesses are struggling right now and need our support. Additionally, now that we are all either social distancing or quarantining, we have a lot more time around the house. This can be hard, especially given the uncertainty all around us......
Many companies are currently faced with the challenge of switching to remote work very suddenly right now due to the Coronavirus pandemic, and many businesses are caught off guard and underprepared. ...
Our President and CEO, Shawn Moore, is thrilled to be a featured speaker at the next International e-Commerce Essentials (ICE) workshop in Vancouver on April 17th, 2020....
Here’s a little secret about humans: we’re not rational beings. We like to think we are, we pretend to make decisions based purely on logic, but everything we do comes down to emotion in the end....
Influencer marketing used to be all about celebrity endorsements, but now in the age of social media, it is about people whose entire claim to fame is their online persona as an Influencer. ...
What are the Pros of Outsourcing PR and Marketing Efforts? In today’s borderless world, outsourcing your PR and marketing can be quite attractive! We all get the emails and phone calls every day from companies located in India, the Philippines, Africa, and South America telling......
If a member of the team is struggling with their mental health, their work will inevitably suffer....
It’s easy to think that web designers use color to make the sites they create look really great, and that would be true. As long as they’re used smartly, colors do bring the best out of any website....
This July, some members of the Think Profits team volunteered at Lookout Housing and Health Society’s annual summer barbecue, held outside of their Powell Street location in the heart of Vancouver’s Downtown East Side....
This July, some members of the Think Profits team volunteered at Lookout Housing and Health Society’s annual summer barbecue, held outside of their Powell Street location in the heart of Vancouver’s Downtown East Side....
Digital Marketing Enthusiast Should Read...
You already know that you need to pay your employees fairly, but you need to do more than that to have a thriving business now. You need to make your employees like coming to work. You can do it, we promise. You can make them love it....
The popular messaging app WhatsApp was recently hit by a massive bug called Pegasus, purportedly executed by an Israeli spy firm called the NSO Group....
Being on social media isn’t an option anymore. If you want your company to be successful, you need it to have a strong social presence. Social media is the place where people are most likely to engage with any brand and is the best way to reach new customers and deepen connections with existing ones. ...
Videos can attract a ton of inbound links and social shares if done right. Video is the most-consumed digital content format out there, so if you’re not making videos, you’re falling behind. ...
In this day and age, it is easier to connect with customers than ever before. Social media is everywhere, and everyone is on it pretty much all the time. ...
Your headline is the most important part of your content. It is the first impression you get to make on readers and the words that you choose will be the deciding factor for whether those readers click or skip to the next thing....
Everyone experiences creative block. It’s part of our work as content creators. There’s no escaping it (unfortunately), but there are some ways to get through it. ...
More than 500 million people use Instagram every day. That’s a lot of potential clients. Engaging with people on Instagram is a great way to gain new followers and make deeper connections with customers you already have. ...
A good newsletter fosters connection and trust with your audience, boosts ROI, and gets conversions. Most of all, an effective e-newsletter strategy creates a meaningful relationship with your target audience. ...
A consistent brand voice is essential for any successful company. It exhibits your brand’s values, personality, and mission while ensuring the best possible communication with your target audience....
Customer reviews are a great way to gage how your company is doing and what it can do better, but they are also a goldmine for creating engaging content!...
Because of the ever-evolving world of the internet, SEO best practices are constantly shifting. What worked to boost your blog post to page one on Google six months ago may do nothing for you today. ...
It’s official! We’re moving to a new office as of November 1st! We’ve called our Yaletown office home for the last seven years, and it has been an incredible journey of growth and transformation. The last twenty-two years have been nothing short of outstanding, not just......
Hiring a digital marketing agency can be a difficult task, especially when there are so many companies to choose from. With so many digital marketing agencies to choose from, how do you know which one is right for your company?...
18 years ago, Google introduced Google Adwords, and on July 24, 2018 Google Adwords will be changing to Google Ads. Google Ads will hold everything that Adwords has and more by changing the way advertisers target their new Google Ads. Google announced significant changes to......
Summer Survival Guide for the Office! Do you ever notice that when summer finally shows up you’re always stuck at work? It’s not fair that people in an office don’t get a chance to enjoy everything the sun has to offer. This is especially true......
We’re excited to announce that Think Profits.com Inc. is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all clients – both large and small! Keep reading to find out why you should pay attention to your business’ Yelp......
In November of 2016, Instagram rolled out a shoppable posts feature where posts from retailers could show shoppable tags. The way a shoppable tag works is that retailers tag products in their photo like they would if they were tagging a person. Product tags are......
SEO (Search Engine Optimization) and PPC (Pay Per Click) marketing are two of the most prolific and effective ways of boosting traffic to your website. If you have done any kind of research online into digital marketing, you are sure to have come across both......
Google Analytics is a must if you own or manage a website. It can be used to measure who is coming to your website, where they are coming from, and then how they behave once on your website. In many senses, it is a digital......
An Engadget editor who tried to get as many Instagram followers as possible in one month said “a journey of a thousand miles begins with a single step” and that step was to utilize hashtags. One of the most popular, if not the most popular,......
The Birth of Longer Snippets During mid to end of November 2017, Google officially updated their guidelines and the display limit for text displayed in the snippet—the short text preview of the search result. For years Google limited the length of snippet texts to 160......
Although Podcasts have been around for about a decade now, it is only in the last year or so that they have truly risen to prominence. If you can think of a topic, someone is podcasting about it and digital marketing is no exception. Because......
Google Chrome controlled 64% of the web browser market in July 2017 according to W3Counter. They are by far the market leader and therefore whatever they do will have an impact on your website. On August 17th Google sent out an email to all webmasters,......
Many of our staff here at Think Profits are huge fans of Game of Thrones. After all, the show’s depiction of the human condition is unlike any other on TV. The Game of Thrones characters are from a fantasy world but their pain, struggles, and journeys......
Reputation marketing is a simple but highly effective tactic for boosting brand awareness AND improving your local Vancouver SEO quickly. It’s the simple process of making sure your business is well reviewed online by constantly monitoring popular review sites. But especially focusing on your Google......
At Think Profits, we help many hotels and schools delve into the world of online advertising. With our thorough PPC package offerings, we have helped them slowly integrate their marketing into the online world. And it’s true, our hotel and school clients have seen fantastic results......
A surprising new study from the Business Development Bank of Canada (BDC) is depicting a sad progress for the Canadian Industrial Sector. As reported by Canadianmanufacturing.com, the study shows 42% of Canadian Manufacturing Businesses have not started to adopt more digital aided operations. Pierre Cléroux,......
Since the internet was created, creative entrepreneurs tried to find ways to integrate the movement of money. Many modern innovators have been involved in early online efforts to integrate the financial world and the internet. After all, the ability to instantly transfer information over vast......
Twitter recently saw a user growth improvement meaning the company has a high chance of staying strong in 2017. At one time, many people thought Twitter was dead. To this day it remains one of the less popular social media sites even though it’s been......
What is a Strategic Alliance? A strategic alliance is defined as an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. In more modern times, this has morphed into a similar concept: companies give products to online......
Since Instagram’s highly publicized acquisition in 2013, it has moved ever closer to the business model of the company who purchased it, Facebook. The Instagram galleries feature is one step closer to Facebook’s photo album. Instagram’s most recent feature ‘galleries’ is a photo album that......
Cloudflare, a Goliath Internet protection, and security company revealed it had a bug which leaked sensitive customer data across the Internet. This Cloudflare leak could have been active since September 22nd 2016. Some of the compromised sites include: Uber, Fitbit, OKCupid, and Yelp, with leaked......
Children today are growing up in a voice-first world. A place where computers interact with us, understand our voices, then act upon commands. Last year saw massive growth in voice technology, as companies began rolling out ‘personal assistants.’ Thus, voice technology was one of the......
Advertising’s biggest night of the year takes place during Super Bowl Sunday. A time where advertisers pay up to $5 million for a 30-second spot. In return, they receive an expected 110 million viewers worldwide, giving companies the opportunity to make an impression. At Think......
Fake news has rapidly risen from insignificance to a global menace in just a few years. This issue magnified with the important international scoop-political events like the Brexit in the UK and the Presidential elections in the US. The latest incident was the supposed UK......
At a time when the digital economy is being driven by companies like Facebook and Google, Pinterest is doing pretty well with over 150 million page views and 100 million active users every month. Not to forget that Pinterest is achieving this traction even though......
We have created a new version of our logo in honour of our birthday! Think Profits is marking a very special milestone - our 20th birthday! ...
Email Marketing is a Powerful Tool When Used Properly If you are able to master the do’s and don’ts of email marketing, it can help your business immensely. Here are some basic tips to get you started. Before creating your email marketing campaign, you need......
The Internet is a scary place and Friday morning proved that it is still very vulnerable to massive disruptions. The disruptions have been caused by a large distributed denial of service (DDoS) attack targeting a large domain name system (DNS) service provider Dyn. Dyn DNS......
Rumors Abound Apple product launches have always been a huge deal and the iPhone 7 is no exception. Techies and regular consumers alike tune in to see what new features and innovations will be available to them next. When Apple products are finally released, people......
The world’s eyes are currently on the 2016 Olympic games in Rio. Everyone is talking about the games, and even if they aren’t, they’re certainly scrolling past #Rio2016 or #TeamCanada on social media. This has definitely been the defining social media Olympics. The hashtag #TeamCanada......
Many social media users are shocked by the new Instagram update. The latest Instagram update has made changes remarkably similar to Snapchat that you would think Instagram might have bought out its competitor. No, Instagram did not buy out Snapchat, but they did steal Snapchat’s......
Whether you are an avid player or not, chances are you have heard about the new game app Pokémon Go. The Niantic designed game has been breaking records everywhere including the fastest mobile game to hit 10 million worldwide downloads in just 7 days. While it......
What do you do when Google is wrong? This is a question that has plagued one man in Northern British Columbia for over two years. On June 9, CBC Daybreak North aired a story about Pete Stoner, who owns a ranch in Northern British Columbia.......
If You Can’t Beat Them, Join Them While Snapchat has existed for a few years, it is only within the last year that brands have begun to use the platform to their advantage. For those who do not know, Snapchat is a video/messaging app that......
In late 2015, Google forwarding numbers where finally introduced to the Canadian market. This launch was great for Canadian marketers and businesses because 61% of mobile search users say it is extremely important to be able to call a business during the shopping process. Further......
Our web success comes from developing a strategy for ROI to lead conversion and management with Page One Results since 1997. Develop a Strategy for ROI Web Design & Development Search & Social Media Marketing Lead Conversion & Management Check out the infographic below for......
While many people in Vancouver may be rejoicing at the idea of unseasonably hot weather, the residents of Northern Alberta and British Columbia are praying for rain. While dozens of fires are burning along the Alberta/BC border, the city of Fort McMurray has been hit......
Life gets busy and at some point we usually have to miss things that are important to us, whether it is the birthday of a loved one, your favorite musician’s concert, or traveling to a destination. As technology is constantly improving with time, it is......
Instagram was off to a great start late last month with their latest update allowing users to add multiple accounts on a single device. The Facebook owned company announced shortly after, that they were going to be making a similar change to Instagram like they did......
Late last month, Instagram made a change that will have huge implications for social marketing. This update was highly requested by social media managers and everyday users. Instagram users are now able to add multiple accounts and easily switch between them! This update was months......
At the end of February, Google quietly rolled out changes to the way it positions ads for its desktop search engine results page (SERP). Previously, users would see ads positioned on the right-hand side of the page, as well as the top three positions in......
Our last blog post discussed the importance of using checklists to avoid making mistakes. These lists can be used for your personal life, but are especially important in the workplace and when posting online content. The key to a successful checklist is to remember that......
Checklists: mostly used as a reminder to get milk. Yet, one study found that surgical checklists were directly responsible for cutting deaths by 40%. Even the World Health Organization (WHO) recommends that surgeons employ checklists when operating on a patient. Checklists Work Because They Get the......
Everyone likes to win; it’s so much better than the alternative. Contests provide us with winning opportunities that don’t require too much effort. They offer all of the hopeful anticipation and feeling of delight without the struggle. Contests are also a valuable promotional tool, especially......
The buzzword term ‘content marketing’ seems to follow me wherever I go online. It’s in my LinkedIn feed. It crops up in podcasts, and even finds its way onto Pinterest. Yet, what does it actually mean? And how can content marketing help your hotel to......
It appeared on every major news channel worldwide: Google pays Apple a billion dollars. Well, it wasn’t as shady as it sounds. There was no midnight parking lot meeting and no large manila envelope was handed over. Google simply offered Apple a share of the......
Eating out is a wonderful indulgence. No prep time. No dishes. Instead, the pleasure of being waited on in warm and inviting surroundings, free from household mess. At this time of year, people are primed for this indulgence. New Year’s resolutions have been abandoned, Dine......
With a population of around 84,000, the BC tech industry is now larger than the mining, forestry, and oil and gas industries combined (source) in the province. With tech booming, it’s no wonder when you consider that upgrading your internal technology is the best way......
Thanks to you, we’ve had a memorable year full of fun and exciting projects. Now that it’s coming to a close, we’d like to thank you for your business and wish you a Merry Christmas and Happy New Year....
Since everyone is dialing down for the impending holiday season, we figured that it would be a good time to lay out three important trends you’ll see evolve in 2016, and because it’s almost Christmas we’ll throw in another one for free....
With connotations of unmarked white vans and NSA agents listening in on your phone call to your mum, 'data mining' has the word creep oozing all over it. But unlike that weird man on the train who just won’t stop starting at you, data mining is wonderfully misunderstood....
Facebook is very much personal, LinkedIn professional and Twitter somewhere in between. Pinterest, on the other hand, has lots of very nice pictures of food; something that could belong on these other social networks too....
The internet is home to conspiracy theories, trolls, and a sense of anarchy too extreme for the 1960’s punk scene in London. It’s a wonderful place, but it’s full of misinformation ranging from the benign to the stupid. So in a mission to civilize, here......
The month is almost up, and so is the rest of the year. As the clock ticks down, your website might be in line for an unwanted present. For the uninitiated, Penguin is the term used to describe the current round of major updates to......
The Marriott is trying to be the next Netflix. Not really, but they are making short films and webisodes. You’d think that a hotel chain trying to get into the film business would be as silly as a company that makes industrial diggers making forays......
It’s that time of year when we all begin talking about how the Christmas season seems to get going earlier and earlier. So let’s be proactive and wait until December before we start that up again. Instead, if you weren’t aware Cyber Monday is just around the corner....
Last week Vancouver took centre stage again with the 5th best reputation in the world, the only North American city to make the top ten, according to the 2015 City RepTrack® by the Reputation Institute. People have a good feeling about Vancouver, but there are certainly......
Digital marketing tools are evolving at an unprecedented pace, making it increasingly difficult for companies to know how to allocate their time and budget. No sooner have decisions been made, and a new Snapchat or Instagram presents itself as an alternative marketing channel. Think Profits......
Is the age of disruption upon us? Salesforce executives and top industry integrators dine at Hy’s Restaurant for exclusive talks on the rapid advancement of technology. Are Canadian firms prepared? From the Deloitte future of Canada series – The way Canadians live and work is about......
Two similar companies, with similar products and similar web layouts, it’s not unheard of. I mean just take a peek at Amazon and Chapters. When it comes to books, they sell identical products and their websites reflect that. While they are more in the retailer game, the logic applies to any industry....
In 2014, Penguin came out and links became a big deal again. As part of Google's attempt to fight web spam, websites were punished for having too many low quality links. Even now, a year or so later, they are still tinkering with the update....
You’ve asked for it; I’ve listened. I’m happy to announce the launch of our new online store at http://store.thinkprofits.com. This is a Low Cost alternative to manage your technical services....
School's back for the year, and now is the time to clean up your social media accounts. Yes, rush of a new school year might have you facing a full plate, but before you know it it'll be December and nothing will have happened. Now that everything is relatively new it's a great time to dust off and punch-up your social media marketing strategy....
Last week saw Google update their logo. This wasn’t the first time or likely the last. In fact, with the recent emergence of Alphabet, I’d expect to see a few more changes from the most well-known internet address. ...
I sure don’t. I get an email when it’s about to expire; then I procrastinate. Eventually, I pay the 12 odd dollars to keep it for another year. Sounds like a full-proof system, right?...
We explore four important trends in digital marketing that hotels are experiencing right now....
This week saw the Canadian dollar drop to its lowest level since 2009, but it’s not all good news. In fact, many have taken the news negatively, but there are four ways you can take advantage of the dip....
Spend a few seconds on any social platform, you’ll quickly spot a trend. It’s either tantalizing but superficial or chocked full of value but duller than tax season....
It's been a busy week in terms of news for us. Here are two news stories that may've skipped past your radar and one that probably didn't. ...
That’s what the City of Melbourne did. It wasn’t even a clueless IT person who failed to understand the central concept of what emailing entails....
How can you compete with major brands that have millions upon millions of followers? Even if you manage to amass a small but dedicated following, you’ll still be miles away from the big brands....
Pride season is at its peak. From San Francisco to Manila, cities big and small around the world are celebrating Gay Pride. The 1969 riots that started at the Stonewall Inn on Christopher Street in New York City have culminated to become a worldwide phenomenon, propelling the gay rights movement into a socio-economic tour de force....
I’d like to tell you about a love affair. It began in the most innocuous of ways. I was sitting alone in a dimly lit café, watching the rain cascade down the window pane....
Last week, June 17th to be exact, the hacktivist group Anonymous took down the Canadian government’s server, shutting down the government’s online presence. ...
Customers are worried, or confused, or maybe just unsure. Either way all I know is there are six recommended plumbers servicing my area, 14 independent coffee shops within walking distance, and now Google’s telling me that if I want a loaf of bread I have to choose between two shops named Wheatly and Frank’s Artisan Nut Loaf, and that’s just today’s to do list....
What is Pay-Per-Click Marketing? A pay-per-click (PPC) campaign is an excellent digital marketing strategy to engage in if you’re looking for immediate visibility on the search engines. In exchange for paying a fee every time a user clicks on your website, you’ll have a guaranteed......
If you want to learn about digital marketing or teach it to students, be prepared to wade through a sea of online articles, listen to endless podcasts, monitor countless social media channels, and spend time and money trying to find textbooks. ...
You'd think only an idiot would take Mad Magazine literally. Except the Oxford English Dictionary did just that. The big fancy, mid-Victorian, bastion of the English language, the OED, has officially donned the slang term black hat with the title of word....
Many of the top universities throughout the world are giving away courses, for free. These online courses are open to the public and cover a variety of subjects; anything from psychology to art history....
Forging and maintaining a good reputation is challenging, particularly in today’s digital reality. Social media is unforgiving. It captures every good moment equally as well as every bad one and publicizes it for all to see. That’s where Warren Buffet’s advice seems especially wise, and reputation marketing a sound option for companies seeking to follow it....
Digital marketing has completely changed the game when it comes to university marketing and recruitment campaigns......
Pay-Per-Click marketing is a great option for increasing your company’s reach online, especially for B2B manufacturers and distributors......
Search engine optimization is an experience in relevance that sticks and converts. Vancouver SEO company Think Profits makes your business visibly relevant to your targeted customers in top organic search engine results pages. This is done using current industry best practices and the latest search......
Get a quick and easy, high-level reference on what Digital Marketing Budget is like in 2015. Find out what matters most to your customers, and how they’re spending their marketing dollars. Align your business with a winning team, one that has the digital marketing expertise......
Online reviews are everywhere, but in a hyper-connected world where different opinions are voiced on the daily, how much influence do online reviews have on customers in the hotel and tourism industry?...
Aside from being a day to shower our moms with love and appreciation, Mother’s Day also happens to be the 3rd largest retail holiday following Christmas and the back-to-school season, making it an opportunity for retailers to increase sales and revenue......
In the hotel and travel industry, few things are as important as your website when it comes to bringing in heads in beds or bookings. Clean rooms and competitive rates will garner positive online reviews, but it’s the first impression that counts. Your website often serves as the first point of contact, so it’s important to make a lasting impression....
This spring it shouldn’t just be lesson plans and course outlines that are under review. Many parts of your digital marketing strategy need to be streamlined and cleaned up regularly too. ...
Online privacy concerns. Everyone has them. Is my personal information safe? Am I protected from identify theft? We try to ignore these questions as we enter social media contests and conduct mobile searches, but they continue to linger....
Another algorithm update is coming, this time targeting mobile-friendly websites. Starting on the 21st of April, Google will officially start recognizing mobile friendliness as a ranking signal. This means that in order to compete on mobile searches your website will need to be mobile-friendly....
Last week, I attended the Digital Innovation Summit in New York City with my management team. Throughout the conference we heard speakers from some of the world’s top companies discuss the challenges that their organisations face when it comes to digital strategy, social media integration and over all, how to keep innovation alive while marketing their companies online....
Shawn Moore, Nathan Kondra and Timothy Serrano are in New York, New York this week for the Digital Strategy Innovation Summit. The summit, running from March 19-20th, brings together dynamic, high-level digital marketing executives from around the world....
The pressure from Google is on. Whether you’ve been thinking about upgrading your site or you’re in the process of a mobile redesign, sooner is better than later....
So here’s a game I made up. I decided to try and see what Google has to say about the ABCs of digital marketing....
We at Think Profits are excited to announce the launch of our new website! It’s been in the works for the last few months, and now it’s finally here. We wanted to give our visitors a clean new look, easy navigation and overall a better user experience and you’ll see that throughout our new site....
There is no doubt about it; customer reviews have a huge impact on your business. Better customer ratings mark your business as trustworthy and influence customers to buy your product, stay at your hotel or enlist your services. ...
Marketing your school on LinkedIn goes beyond just claiming your page. As with any type of online marketing, your strategy needs to be sound in order for your efforts to be effective. These are our tips for building and maintaining a strong University Page....
Mobile search is ever on the rise with marketers predicting that 2015 is the year that we will see mobile search surpass desktop. This move to mobile will have huge implications for companies who haven’t redesigned their website in years, especially as Google continues to tweak their algorithms with focus on improving user experience for mobile search....
There are countless myths out there when it comes to email; Monday is the best day to send an email, morning emails get faster responses, social media is replacing email, and of course, email is dead. Sure social media rolled in like the new kid on campus, but Facebook can never completely take the role of email. The fact is email isn’t dead; it’s forever developing and changing....
From content marketing to in-house offers, there are no limits when it comes to promoting your hotel’s brand. Take a look at our top 5 marketing tips for Hotels....
Referrer spam, in its simplest form, is the creating of bogus links to fool Google into thinking that a website is more popular than in reality. It works by accessing publicly available logs and inserting a link into them. ...
We hope you have a great holiday and that you get everything you want, even if it's only some time off. Next year some big things will start happening with us. We plan on blogging more regularly on a wider range of topics. Just think of all that free internet content......
Predictable? Maybe. Manipulative? Slightly. But I think you’d have a hard time finding someone who wasn't a little bit moved by Ikea's experiment. ...
The inventor of the black hole, the guy who figured out string theory. A brilliant professor who's up there with Galileo, Newton and Einstein, thinks that the killer artificial intelligence might actually be a thing....
Sure you thought about your holiday marketing plan, but that was when “Rockin’ Around the Christmas Tree” reminded you that the holidays were more than 7 weeks away. Now there’s less than 2 weeks until Christmas and that holiday marketing strategy you thought about in November hasn't really gotten off the ground....
… At least that’s what everyone from web designers to bloggers have been saying pretty much since 1997....
So you've just spent a ton of money redesigning your website and then suddenly your developer pipes up mentioning that you're going to need a mobile website. One might as well have scaled up a mountain to find an identical but slightly larger mountain next. "Why bother if it's basically the same thing? As long as the thing load up who cares?" Suddenly that mountain is now a tower in the clouds. "It's not like anyone really uses their phone to do business, especially my business." And up and up goes that summit—as well as the risk of torturing this metaphor. The point is you are going to miss on a lot of business if you don’t start paying attention to mobile traffic. ...
Yesterday, CBC published an article describing a married woman’s embarrassment after finding a dating profile had used her Facebook photo and postal code on the dating site Zoosk. And she isn’t the only one to accuse the site of creating profiles for users who didn’t sign up....
The holiday season is one of giving, and starting today, we will be running a social media campaign to benefit Basics for Babies! From now until December 15, 2014, we will donate $1 to Basics for Babies for every new like or follow we receive on Facebook, Twitter, LinkedIn and Google+....
I spent two weeks using Bing and I was constantly ticked off at the results. Well, ticked off in the way you feel when accidentally taking a sip of cold coffee. But I was annoyed because I was accustomed to getting what I wanted when I wanted it. I got used to the internet knowing what I really meant just by typing few keywords in. I got used to Google reading my mind....
Sometimes bad reviews happen. Search for that thing that you love. The one, book, TV show, movie, whatever thing that you think is the best. There will be at least one person who hated it. Bad reviews happen, and happen for all sorts of reasons. The trick is knowing how to avoid feeding the fire because that's when bad reviews truly get horrible....
It is with the greatest of pleasure that I announce to you all that Nathan Kondra and Timothy Serrano have both been promoted to a more senior title befitting their obvious experience and value proposition that they bring to our team, clients and new hires to come....
With a combined riding experience of 9 years on this cycling journey, Nathan Kondra, Jeff Thiessen, and other dear and brave friends of ours take off this weekend for this year’s The Ride to Conquer Cancer® presented by Silver Wheaton benefiting BC Cancer Foundation....
By now, you've likely heard of Canada’s Anti-Spam Legislation that will be rolling out on July 1st. If you haven’t, or if you don’t think it applies to your organization, reality check: it does, and it’s time to get brought up to speed....
If you are still rocking your 2004 redesign, you may want to consider the following......
By now, everyone has heard of the dreaded Heartbleed exploit, and I have received my fair share of customer calls asking for more information. “Are we vulnerable?”, “Do I need to reset all my passwords?”, “What do I need to do to my website?” the......
Wow how time flies! Hard to believe that it was 18 years ago that I incorporated Think Profits.com. Some history for you. The business actually started as a completed business plan I wrote over November and December of 96 through a Douglas College Entrepreneurial Program......
TED’s 30th anniversary has brought its conferences to our beautiful city of Vancouver, British Columbia, setting the stage for what organizers believe to be a venue that can do even more to inspire creative thinking, dynamic ideas, and conversations among local communities. One of those......
When we talk to our clients about organic and paid search advertising, we often get asked “Which one should we choose?” or “Which one is better?” This is a bit of an unfair question, as they are both two completely different pieces of property. It’s......
Who agrees with me? Our Pegasus tattoo friend above should have taken a look at a few other tattoo parlours before he jumped to the cheapest option. After all, “you get what you pay for.” Lately in digital marketing, many agencies and internet marketing specialists......
One of the greatest ways to increase revenue within your business is to reach out to your existing client database. Your clients take the least amount of convincing when it comes to getting them to choose your company over the competition. They’ve worked with you......
Marketing Innovation on Every Wall Yesterday was like a scene out of “A Beautiful Mind”. We completely dissected our company’s “Blueprint for Success” and gave our office a new and improved overhaul. There’s something deeply satisfying about redecorating the company boardroom with blueprints. Maybe it......
Introducing Our New “About Us” Page We’ve made some significant changes to our “About Us” page recently and we want to make sure you know about it! The new and improved page embodies everything we do as a company perfectly – from the individual staff......
If you feel like your website has lost its appeal, it most likely already has. Website owners who’ve had the privilege and bragging rights from top page ranking over the years have felt the same pinch regardless of the industry they’re in. Are you one......
Get to know your audience and target market on a regular basis as part of your marketing strategy Understanding your target market is part of a healthy and comprehensive marketing strategy. It helps us here at ThinkProfits.com build for you an entirely unique user experience......
The following is an excerpt from Timothy Serrano’s presentation for the Association of Integrated Marketers, British Columbia luncheon on More Leads or Better Quality Leads? How to Get What You Want – Learn how to effectively generate the right leads and create successful results by......
Merry Christmas and Happy Holidays from the Think Profits Team Our entire team at Think Profits, is wishing you a merry Christmas and happy holidays! Please note that our office will be closed from December 24th – January 2nd. We look forward to beginning a......
Learn From the Past A new year is approaching, and that means it’s time to start planning your new digital marketing budget. Before you plan for 2014, it’s important to assess your 2013 results. What worked? What didn’t? Why? By doing this, you’ll start to......
The impact that social media has on your search engine ranking is becoming paramount for page one success. Social signals such as tweets, Facebook shares or likes, and most notably Google +1’s, are critical factors when climbing the SEO ladder and should no longer be......
This quarter we were lucky enough to acquire two new staff members for the ThinkProfits.com family. A warm welcome to our two new account representatives, Ashton Byrne and Ken Calcitas! Ashton Byrne Ashton Byrne has a strong background helping companies grow their digital marketing efforts,......
In the digital marketing industry, education is vital for survival. Some of the most sought after certifications are Google Certifications, and for good reason. Google changes their algorithms frequently and furiously, requiring constant upkeep and attention to detail. That’s why we have made a concerted......
Vancouver to me has always been a small city. It gets even smaller during Christmas time when memories are made richer with familiarity, depth and detail. Running into my neighbors and friends in the streets of the West End, everyone seems to be in a......
Today is Black Friday, hands down the busiest shopping day of the year in the U.S. It’s one of my most awaited times of the year – that one glorious day when shops slash prices that are never seen before in the entire year. From......
Dear Friends, I’m sure that you’ve all heard about the Super Typhoon Haiyan that had struck and caused widespread devastation in the Visayan Islands of the Philippines. More than half of my family still lives in the Philippines and they are safe in the northern......
Think Profits has formed a new strategic partnership with JetSetCrew! For over twenty-five years, JetSetCrew has been paving the way in the Vancouver entertainment scene with their always-sold-out events such as the Red Carpet Film Party and the Luxury & Supercar Weekend. Together with Shawn......
The way we’re doing SEO is changing. Google has recently unveiled a new algorithm that redefines how web surfers interact with search engines. Unlike previous changes, “Hummingbird”, the name of Google’s new innovation, is expected to be one of the largest and most significant changes......
E-mail marketing campaigns can bear fruit for any company, regardless of size or types of products and services. In fact, it’s one of the most successful forms of digital marketing when your goal is to attract, manage, build customer loyalty, and promote brand awareness. There......
Technology has changed significantly over the past few years. There’s no longer a universal display or resolution that people view their internet content on. Even smartphone and tablet displays have changed dramatically, offering different sized screens with almost every new model that gets released on......
We had a very busy yet rewarding summer this year. Volunteering at Canucks Place was a heart-warming experience, our involvement in the Vancouver Pride‘s 35th Anniversary Commemorative Guide 2013 gave us a sense of community pride in our own neighborhood, our participation in the JetSetCrew’s Hamptons White Party was nothing......
This year marks a significant milestone and growth for ThinkProfits.com within our local community, reflected in our latest full-page advertising initiative on Vancouver Pride’s 35th Anniversary Commemorative Guide and Vancouver Pride Guide 2013 now in circulation. For the first time in the company’s history, we’re......
The entire team here at ThinkProfits.com is absolutely thrilled to announce the release of our brand new, fully redesigned website at www.thinkprofits.com. We’ve given our website a dramatically unique look, feel & relevance. Nothing quite like it has been done before on the World Wide......
We were prepared to get wet on the weekend, but boy were we happy when our day of gardening at Canuck Place was met with big bright sunshine, and nothing but blue skies as far as the eye could see. It was beyond exhilarating to play......
On Saturday June 29th, the Think Profits team will be volunteering our time to tend garden at the Canuck Place Children’s Hospice. Rain or shine, it is our great pleasure to donate our time to help make the grounds of this outstanding facility look its......
As more videos and images of the flooding happening in High River, Canmore and Calgary emerge, we are starting to get a very clear idea just how devastating the experience must be for Alberta and all of it’s citizens. The effects of the flooding are catastrophic......
We here at Think Profits are very proud supporters of the Ride to Conquer Cancer. It’s an event we love to participate in. This year was no different, however we were extremely saddened to lose one of our brethren, Xavier Pelletier, during The Ride. “At 16......
Come and join Think Profits as we sponsor the Jetset Crew’s Hamptons White Party at the Vancouver Lawn Tennis & Badminton Club on June 22nd. We are looking forward to a warm leisurely night at this historical Vancouver venue. It was founded in 1897 and......
This year marks our third inspirational season on The British Columbia Ride to Conquer Cancer benefiting BC Cancer Foundation on June 15th and 16th, 2013. We’re very proud to have fellow employees Jeff Thiessen and Nathan Kondra participating in this epic fundraising journey through the Pacific......
On Wednesday, June 6th, 2012 LinkedIn confirmed reports 6.5 million LinkedIn passwords on the web were compromised. Although LinkedIn claimed to find no evidence of a data breach, its users reported that their passwords were on the list “of allegedly stolen hashed passwords” posted to a Russian......
We’d like to welcome back to our Think Profit’s team Timothy Serrano! Fresh off a sabbatical since February 2011 he rejoins our team and we couldn’t be more excited. He will be stepping into the role of Director of Marketing, along with SEO and Project......
How Email is Sent Despite using it almost everyday, most people have no idea how email is sent. There have been numerous changes to aspects of electronic mail, but the core concept remains the same. Luckily, the experts at Google are here to break it......
Dear Valued Customers, I am thrilled to announce to our valued clients and suppliers that we are moving our offices at the end of March 2012. We have purchased a new ground-level entry, 3-story office only a few blocks away from our current location and......
From: Google 12th Anniversary Awards Centre [mailto:googlelotteryalert@google.com] Sent: January-28-12 5:53 PM Subject: (YOU HAVE WON) Google 12th Anniversary Awards Google 12th Anniversary Awards Centre, Belgrave House, 76 Buckingham Palace Road, London, United Kingdom Dear Award winner Award Reference code: GOOGLE568A2011 File number: G255 This is......
Reminder: 4 Days Left To Save Over 50% On Google +1 Code Installation! If you have already responded to this email please disregard and accept our apologies. Install the Google +1 Button on your website today. Why do you need this done? Google has recently......
Have you researched the impact that social media could have on your business? Have you registered your company with those websites and done all of your back linking to your company’s web site? Could your social media strategy be affecting how Google and other search......
Don’t get left behind on search engine results! Implement Google +1 buttons on your website today! When inquiring about a service or a product, who do you ask? Whose opinion do you trust the most? 90% of consumers trust recommendations from people they know. 71%......
Google Analytics event tracking explained. An overview of Event Tracking and how to measure the actions of events like video interaction, downloads and other non pageview generating actions....
Do you ever wonder how your other online marketing campaigns are performing? Do you know if your efforts are resulting in sales? Take the mystery out of your online marketing initiatives with Google Analytics. While Google Adwords campaigns are automatically tagged to provide conversion metrics......
Have you ever wondered what could be the difference in visitor retention or improved conversions? If you want to test and measure different elements to charge up the performance of your website, the most impactful one-two punch would be to use Google Analytics and Google......
Blues Du Jour – The Blues of the Day Internet marketing expert during the day, harmonica master during the evening. Larry Moore, Vice President of Sales and Marketing for ThinkProfits.com, just finished a few sets at the Cottage Bistro’s Annual Blues Festival. Larry plays harmonica,......
Most websites in the Web 2.0 world are getting pretty dynamic, incorporating blogs, shopping carts, feedback forms, surveys etc… The basic idea is that we are wanting more interaction with the website we are on and usually are getting it, but what about all that......
CLICK HERE to visit Think Profits.com Bounce rate is a term used to measure the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. Bounce rate is the percentage......
Why you should include Google Analytics in your blog and the top three reports to increase the performance of your blog....
Think ProCart, Think Profits.com Inc.’s flagship e-commerce solution, has adopted a new industry-leading platform for website analytics reporting in Google Analytics. Our shopping cart is designed to support multiple levels of categorization of product items contained within a single web application. Pageviews are generated as......
The power of Google Analytics filters to provide more accurate reporting on your site metrics....
Combining the power of Google Analytics with Google Adwords....
Google Analytics Goal and Funnel Definition and Set up....
Google Analytics provides metrics of your traffic under the Traffic Report on the left side menu. The Traffic Source Overview provides you with an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie chart......
Coldfusion Highlights Google I/O Conference 2010 After registration for Google I/O 2010 conference opened, avid Google developers rushed to sign up for this event. However, they may be missing a nice key point: Coldfusion. This latest site under the Google umbrella is running on top......
Google Analytics Reporting, an introduction to the Google Analytics Dashboard....
Dear Friends, The Think Profits team wishes you a Merry Christmas & Happy Holidays. We have gone green this year by extending our Season’s Greetings electronically. It is our hope this time of year that we all come together to celebrate in unity each other’s......
The core of how to set up a Google Analytics account....
Here at Think Profits.com, internet marketing is a way of life. Using organic search engine optimization techniques to secure top search engine rankings with Google, Yahoo, and Bing, we strive to garner online recognition for your specific business or organization. With a long list of......
It was a whirlwind of a day at Search Engine Strategies Chicago 2009 on Day 1. Google announced 2 major initiatives today and everyone’s abuzz and realigning their services to respond. Context, segmentation and keywords tree reporting are now available from Google Analytics – If......
Google Analytics overview and what it can do for your website performance and ROI....
Facebook and Twitter are remarkable networking tools. They can increase your potential leads and customers. Social media sites like Facebook and Twitter and are free and therefore cost-effective. However, with all good things there comes a risk. How can you protect your privacy online and......
Search Engine Optimization is Changing If you’ve been following the latest buzz on Internet marketing, you might already have heard of Bing and Google Caffeine. These are the newest search engines to hit the net–and they are taking the online marketing world by storm. Chances......
Shawn Moore, president and CEO of internet marketing company Thinkprofits.com is a featured panelist and speaker at the Internet Marketing Conference (IMC) in Vancouver. He will appear there on Friday, September 18th at 10am and be on the panel speaking about his specialty Search Engine......
This past week has been highly successful at Vancouver internet marketing company Think Profits.com. We saw a number of our recently published web sites rank on page 1 of Google for their chosen keywords. Dulai Roofing is a roofing company serving the Greater Vancouver area. ......
LinkedIn is a social networking for business site that caters mainly to the business crowd. Creating a LinkedIn account and increasing your customer base is free. Registered users can make “connections” with business friends and associates. It’s the perfect way to introduce your company to......
Facebook is a social networking website service that allows users to create their own personal profile pages. They can add friends and send them messages or post their status with updated information. In January, 2009, compete.com ranked Facebook as the most used social network with......
The popularity of social networking seems to grow exponentially every day. And only now are businesses realizing what a powerful tool it is. Instead of just advertising to a young demographic, they can now do market research, brand their products and services, and increase awareness......
Think Profits.com is currently in the midst of its annual Internet marketing conference. This year’s conference is taking place right in the heart of beautiful Whistler, B.C. from August 12th-15th, 2009. Surrounded by lush mountains and crisp alpine air, the Think Profits team is meeting......
Think Profits.com was recently nominated for the 2009 Ernst & Young Entrepreneur of the Year Award. The Ernst & Young Entrepreneur of the Year Award is the most prestigious award for entrepreneurs around the globe. Company President and CEO Shawn Moore was nominated under three......
Buy .TEL Domains Protect your corporate identity before it’s too late Another top-down domain has joined the ranks. In addition to domains like .com, .org and .net, you can now register with .TEL. .TEL domains are like quickly accessible online business cards for your company.......
Organic Search Engine Optimization – AKA “natural SEO” – has nothing to do with recycling, global warming or fossil fuels....
Thinkprofits.com has opened new office at 370-1090 Homer St., in the heart of Vancouver's super-groovy Yaletown district. ...
Keith Kidwell, vice president of Internet marketing at Think Profits, is now a Google AdWords Qualified expert....
We have been named a finalist in the ninth Annual Vancouver lsland Business Excellence Awards ....
n August 2008, Shawn Moore, ThinkProfits.com President & CEO, addressed a packed house during SES San Jose, the premier Search Marketing Conference and Expo. The theme was the seven proven ways to get your website on page one organically and how to dramatically increase conversions once visitors arrive....
