Euro-Rite Cabinets is the largest ready-to-assemble (RTA) cabinet manufacturing plant in Western Canada and also one of the largest assembled cabinet manufacturers. They cater to do-it-yourself homeowners and professional contractors. They provide the highest quality products, matched only by their dedication to customer service. They have been innovating popular cabinet designs since 1982.
Euro-Rite was looking to generate more revenue in the following ways:
Within a month of launching the new and improved website, the majority of Euro-Rite’s primary keywords were ranking on page one of Google. With the new functionality upgrades and the ongoing monthly SEO and support programs, Euro-Rite is currently receiving more website traffic than ever before thanks to fresh and relevant content. More importantly, they”re getting the right traffic, which has generated more qualified leads.
With the increased visibility, more consumers have been able to identify a budget using the “Instant Estimate” and their cabinet specifications with Euro-Rite’s “kitchen planner” and “closet organizer” tools on their website. This has created a stronger user experience by providing a better understanding of the end-consumer needs. It has also made it much easier for their dealers to sell their products because of the increased knowledge of cabinet specifications and measurements beforehand.
Euro-Rite is now producing an average of 30 to 40 new leads a month. Not only have they been hitting their revenue expectations, but they are now growing their business to new heights.
“This has been key for putting our website in front of the right audience. It is great to have traffic but it is profitable to have the right traffic.”
Glen Dobson, Business Development Manager Euro-Rite Cabinets Ltd.