Euro-Rite Cabinets

    About This Project

    Euro-Rite Cabinets is the largest ready-to-assemble (RTA) cabinet manufacturing plant in Western Canada and also one of the largest assembled cabinet manufacturers. They cater to do-it-yourself homeowners and professional contractors. They provide the highest quality products, matched only by their dedication to customer service. They have been innovating popular cabinet designs since 1982.

    Challenge

    Euro-Rite was looking to generate more revenue in the following ways:

    • They wanted to use their website as a tool for generating more leads to their products.
    • Additionally, Euro-Rite also wanted to have more direct contact with the end-consumer. They wanted to assist their dealers better by directly helping their customers to make insightful decisions about their kitchen and bathroom cabinets.
    • Euro-Rite had a desire to enhance the user experience on their existing website.

    Solution

    • Our development team made significant renovations to the backend of Euro-Rite’s website, preserving the old design but upgrading the functionally so that it could be optimized for search engines. A content management system was built, allowing Euro-Rite to edit their images and content directly.
    • A shopping cart interface was constructed, allowing users to purchase door samples of the cabinet designs they were interested in so they could make a more educated decision in terms of the final sale.
    • Keyword research was conducted to identify the most popular terminology that consumers were typing into the search engines, and relevant landing pages were written to give Euro-Rite a presence when those keywords were typed in.
    • We integrated a monthly SEO and support program, enabling our SEO team to keep content fresh and our development team to implement prompt changes at any time should their website require maintenance.

    Results

    Within a month of launching the new and improved website, the majority of Euro-Rite’s primary keywords were ranking on page one of Google. With the new functionality upgrades and the ongoing monthly SEO and support programs, Euro-Rite is currently receiving more website traffic than ever before thanks to fresh and relevant content. More importantly, they”re getting the right traffic, which has generated more qualified leads.

    With the increased visibility, more consumers have been able to identify a budget using the “Instant Estimate” and their cabinet specifications with Euro-Rite’s “kitchen planner” and “closet organizer” tools on their website. This has created a stronger user experience by providing a better understanding of the end-consumer needs. It has also made it much easier for their dealers to sell their products because of the increased knowledge of cabinet specifications and measurements beforehand.

    Euro-Rite is now producing an average of 30 to 40 new leads a month. Not only have they been hitting their revenue expectations, but they are now growing their business to new heights.

    Client Testimonial

    “This has been key for putting our website in front of the right audience. It is great to have traffic but it is profitable to have the right traffic.”

    Glen Dobson, Business Development Manager Euro-Rite Cabinets Ltd.

    Category
    Manufacturing & Distribution