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Sure you thought about your holiday marketing plan, but that was when “Rockin’ Around the Christmas Tree” reminded you that the holidays were more than 7 weeks away. Now there’s less than 2 weeks until Christmas and that holiday marketing strategy you thought about in November...

So you've just spent a ton of money redesigning your website and then suddenly your developer pipes up mentioning that you're going to need a mobile website. One might as well have scaled up a mountain to find an identical but slightly larger mountain next....