Influencer marketing used to be all about celebrity endorsements, but now in the age of social media, it is about people whose entire claim to fame is their online persona as an Influencer. ...
What are the Pros of Outsourcing PR and Marketing Efforts? In today’s borderless world, outsourcing your PR and marketing can be quite attractive! We all get the emails and phone calls every day from companies located in India, the Philippines, Africa, and South America telling us...
The popular messaging app WhatsApp was recently hit by a massive bug called Pegasus, purportedly executed by an Israeli spy firm called the NSO Group....
Being on social media isn’t an option anymore. If you want your company to be successful, you need it to have a strong social presence. Social media is the place where people are most likely to engage with any brand and is the best way...
It’s official! We’re moving to a new office as of November 1st! We've called our Yaletown office home for the last seven years, and it has been an incredible journey of growth and transformation. The last twenty-two years have been nothing short of outstanding, not just the past...