Social Networking: Using Facebook for Promoting your Business
Facebook is a social networking website service that allows users to create their own personal profile pages. They can add friends and send them messages or post their status with updated information. In January, 2009, compete.com ranked Facebook as the most used social network with over 250 million users worldwide.
You can use Facebook to do market research and promote your company’s brands.
Once a profile page for the company is created, the administrator of the page may upload photos of products, videos of corporate events, and write a current company status, which may announce corporate news or special promotions and sales. Essentially, it’s text and visual corporate blogging on Facebook. Invites may be sent out to other Facebook users to become friends of the page. Those who do become friends are then updated whenever the administrator makes changes. Friends can then be sent invites to events, and they also have the ability to send emails to the administrator or leave comments on the page. Facebook users are also able to create their own group or fan page of your company.
Using Facebook for promoting your business and increasing your customer base is free; there is no charge in creating a page and posting your messages. And with over 250 million Facebook users, the ROI could be enormous. Since the internet is open 24/7, your company is promoted around the world all the time, even when you are asleep.
You can also access Facebook on your mobile phone and constantly update your page and keep your customers informed no matter where you are.
Facebook has its own app for iPhone, and the best part is that it’s free. They have just sent the new Facebook for iPhone 3.0 to the Apple App store for approval. Among the new features of version 3.0 are video uploads and web-style news feeds. There is even a dedicated Facebook page for the application with over 300,000 fans.
Blackberry also has its own Facebook application for phones, and is now downloadable for free at the Blackberry app store. It allows you access to all of Facebook’s major features, including photo uploads, status updates, and commenting.
Having Facebook applications on your mobile phone allows you to follow and be followed with up-to-the-minute news and information.