CCD Energy Services is a leading horizontal directional drilling company based in Edmonton. They began as Cablecraft, digging trenches to lay down utility services. As the industry expanded, Cablecraft adopted and innovated many new drilling techniques, including horizontal directional drilling, which became an industry standard. The name Cablecraft no longer suited the company, nor did their website.
Challenge
In 2009, CCD Energy Services came to Think Profits with their name already rebranded; however, they needed a new logo, a new website and a new digital marketing strategy. The current Cablecraft/CCD Energy Services websites did not have any SEO content in their pages whatsoever.
Solution
The Think Profits design team created a new logo for CCD Energy Services. The horizontal green underline under the new bold font of “CCD” represents the horizontal directional drilling aspect of their services and moving into the future.
CCD Energy Services wanted to promote themselves as an environmentally-friendly drilling company. The design team was tasked with developing an easy-to-navigate website featuring friendly earth tones.
The content team researched highly focussed keywords including “horizontal directional drilling”. Five SEO landing pages were written to cover their main drilling services. It was decided a President’s Welcome video would also be produced and featured on the home page.
Results
Within months, CCD Energy Services landing pages were ranking on page one of Google search engine results pages and that continues to the present day. The President’s Welcome Message engages visitors by introducing Robert Bilida, the company, and its services.
Currently, CCD Energy Services has decided to keep up with the times and website design. They have reengaged Think Profits to redesign their website and create new SEO landing pages.
