Liz Moore Destination Weddings is a leading destination travel company that provides travel and accommodation requirements for the bride and groom and all of their guests to exotic tropical locations. They required a website that would showcase the visual appeal of holding their celebrated ceremony in a tropical location, one that would not only feature their exotic and exciting wedding resort locations, but more importantly a website that would rank high on search engine results pages to grow their bookings.
As an independent destination weddings company Liz Moore had to compete with the large players online in the travel and tourism industry. Dominating search engines was a crucial element of the success of their company. Their telephone consultants rely on the website as the main marketing tool used to drive online. The company had a keen eye of targeting beyond the Canadian and US markets with a strong desire for the UK market. Their whole sales generation revolved around the success of a new website and their digital marketing campaigns.
Liz Moore hired Think Profits to build the brand, website and take care of their digital marketing programs. The creative team provided professional consulting advice to Liz Moore on her new logo, which led to the overall design and colours of the website to reflect her new branding designs. Since all of her wedding resorts were on tropical beaches, an inviting hue of blue was chosen as the primary backdrop for her new website.
The navigation was made as simple as possible for visitors, so that finding the tropical location of their choice would be effortless. A Content Management System (CMS) was built for the client to easily update and add exciting descriptions and gorgeous images and slideshows of all their wedding locations as their business increased.
The content team worked diligently to find the highest searched keywords based on their main locations, Mexico and the Caribbean, with future plans to endeavor on the exotic locales of Cuba and Jamaica.
A Pay Per Click Advertising campaign was designed to help boost online brand awareness and targeted highly qualified consumers throughout Canada, the USA and the United Kingdom.
- Lead generation increased by 31.38% year-over-year 2014 over 2013
- Prior to that lead generation grew 118.12% year-over-year 2013 over 2012
- Organic rankings were immediate with the website ranking on page 1 of Google for the keywords “Mexican destination weddings” and “best destination weddings”
- The client stopped all print advertising and still increased profits by 25% from before her new digital marketing campaign commenced