For more than 40 years, Merit Kitchens has been manufacturing the finest kitchen cabinetry in Canada, the United States and Japan, using only superior quality materials and sophisticated German engineering.
Merit Kitchens felt they could grow their business if they could:
- Grow their existing dealer network in Western Canada and the United States
- Increase the revenue generated within their dealer network by providing them with more qualified leads.
- Think Profits designed a new website from an original concept. Their former website was old, outdated and not optimized for generating more sales. The new webpage design would fix all of these issues and add a new level of interactivity to improve user experience.
- The next step was to implement a monthly SEO program. This would allow them to maintain a strong web presence showing up prominently on search engines such as Google and Bing by constantly optimizing their content on a regular basis. Fresh content is one of the keys to SEO success.
- A monthly support plan was also set up, allowing Merit to call our team of developers for immediate updates to their website whenever necessary.
- Finally, a strategy was formed to conduct keyword research and create additional geographical landing pages, allowing Merit Kitchens to find new dealers in specific geographical areas where they did not currently have a presence.
Within six months of the launch of Merit Kitchens website, eight out of ten primary keywords that our SEO team had targeted were on page one of Google and thanks to the new look and level of user interactivity on their website, there were more qualified leads contacting the company than ever before.
The new geographical landing pages resulted in more local searches and greater visibility than they had had in the past. The ongoing support program allows Merit Kitchens to have prompt updates implemented on their website, keeping content fresh and maintaining their dominance on Google and Bing’s search engine results page.
Since the launch of the new website, Merit Kitchens has received close to 100 more phone calls and 50 new leads per month. In addition to the consumer calls, they also average an additional five new dealer inquiries per month.
Merit Kitchens has been able to get a much larger ROI from their marketing budget, and even now our ongoing SEO maintenance services are continuing to help the company grow and rank higher and higher on search engines.