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MVP Athletic Supplies

About This Project

MVP Athletic Supplies is a leading supplier of baseball, softball, and football equipment and uniforms for the Canadian market. In 2000, MVP recognized the importance of Internet marketing and online sales. It was their primary goal to have an Internet presence with a website that could capitalize on the ever-growing online shopping market. They wanted to be the leading online athletic supplier for Canada.



Prior to coming to Think Profits, MVP’s entire business relied on producing and mailing a beautiful annual catalogue to their subscribers and clients. The catalogue featured all of their products and relevant company and ordering information.

They had no Internet presence and a non-existent digital marketing strategy. It was important to create a website that customers could easily purchase from. The website also had to feature a Content Management System on the backend that was easy for MVP management to use.

Above all, MVP wanted to stand apart from its competition. The website had to exude sportsmanship and the thrill of getting in the game. Like all sports, it had to encourage interaction with MVP and the web visitor.



Think Profits enjoys a wonderful working relationship with MVP. We produced a clean user-friendly website with a design tilted towards athletic themes and colours. It was specifically designed to draw the users’ attention to the online shopping for immediate purchase.

Keyword research was done to target the phrases web users used most when searching for the products MVP offered. Search Engine Optimized landing pages were written, targeting MVP’s major business areas and product categories to rank them high in search engine results.

The Content Management System was created for the online shopping cart. MVP could easily upload and update their content by changing prices, adding or removing products and keeping current with tax codes. With the new online shopping cart, visitors could easily order and purchase products online.



MVP has experienced amazing results. They have definitely reached their goal of being a Canadian leader of online athletic supplies.

After launching their website, they soon received Page one rankings in all of the major search engines for 18 keywords: three in the first position and 15 in top five positions.

By switching to an online digital catalogue and shopping cart, they were able to discontinue their annual print catalogue, thus saving them more than a million dollars in printing costs.

Client Testimonial

“I would like to take this opportunity to thank everyone at Think Profits for the development and launch of our third website with you. I was very impressed with your team’s ability to take our ideas and deliver a product beyond our expectations. Tim was amazing as the team leader, he responded to every issue immediately. Melissa and Sean created a terrific web design and Chantal’s SEO copywriting was fantastic. The entire team was very easy to work with. The organization of the project was incredible. The "Blue Print For Success" manual proved to be invaluable, we knew exactly where we were every step along the way. I was extremely pleased that the website actually launched within the timelines set out during our first meeting, considering my many questions and edits. At the same time, we also launched our first e-newsletter. Melissa and Chantal did a superb job with the design and copywriting. It has the same look and feel as our website. The feedback from the e-newsletter and website has been extremely positive. We are receiving many new contacts every day because of these two campaigns. We are very grateful for your team’s hard work and expertise and we look forward to continued success.”

Sylvia Wilcott, MVP Athletic Supplies Ltd.

Ecommerce, Retail & Services