Challenge
Coast Hotels owns the Prestons brand of restaurants with locations currently in Vancouver and Chilliwack. The restaurant management recognized the need to evolve and solidify the brand position and culinary experience in a very competitive restaurant industry market in the Lower Mainland.
Prestons Management felt the Prestons brand was lacking in awareness, consistency and strength in the majority of marketing channels online and offline. After determining the overall need to engage a third party perspective and expertise, Prestons hired Think Profits’ digital marketing and branding team to work with them to find solutions that would result in an improved market profile and customer engagement that could produce more covers.
Solution
We conducted a comprehensive online and offline thorough Brand Strategy Audit and needs assessment with the Prestons management team. Our team went to work on gaining a full understanding of their visions, services, corporate structure, goals, target markets and current marketing channels.
Through a series of coordinated meetings, we provided their team with a comprehensive document of recommendations. These included:
- Logo modernization
- USP creation
- Target market identification
- Digital marketing, SEO, PPC and Social Media improvements
- Operation manual upgrade, franchise-wide
- Modernizing the uniforms, franchise-wide
- Ambiance, to establish a tone within their restaurant chain
Results
The Prestons franchise improvements are underway. They have consolidated their social media strategy into a manageable solution for their in-house team and are engaged with digital marketing initiatives that are helping their search engine rankings. We are continuing to work with Prestons Restaurant & Lounge, and feel great knowing they are on track to reach their business goals.
