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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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We Believe in Happy Clients

We came to you with our vision of creating a truly unique, interesting and business forward website plan. Within a half an hour of our meeting with you and your team we were completely convinced you were the company that could meet our vision and even exceed it.

Over the last several months you have done exactly that and we couldn’t be happier with our website now that it’s finished and ranking well in our specialty business throughout the search engines.

We look forward to continuing to work with you and your team as we bring continuous new additions to our website, continue to keep it ranking high and truly appreciate your ongoing support, creativity and advise. We look forward to many years of growth and again thanks for putting our thoughts and ideas into a website we are very proud to put our name on it. We would highly recommend Think Profits to any business interested in Website success from a team who really knows the internet and how to get your business on page one where it belongs.

Liz Moore, CEO

The three most beneficial things I learned during my website audit were: keywords vs content, keywords vs PPC and page structure. It was very informative on page structure! I would sincerely recommend a website audit to other businesses.

Matthew Percival, Engineer

Every time I send our company website changes to Tim, I know they will get completed by the deadline he provided, usually even before the deadline. He is always friendly and easy to deal with.

Tamara Bruins, National Client Services Manager

Great overview. Very insightful. So much to take in, will be glad when you show us how to exercise these practices! Can’t wait to implement.

Glen Dobson, Business Development

Larry and Keith gave out several good points that could make a difference in profits that other agencies or books have not provided. The three most beneficial things I learned during my meeting are: there should be different landing pages for different baskets of key words; we should have a 10 word or less unique sales proposition for each landing page and I only have 3 seconds to capture my customer.

Doug Vaughan, Consultant

During our Website Audit with Keith and Jeff, we learned how to fix the mistakes we are making with Google, received ideas on medium-term improvements to lead generation and conversion and now have immediate improvement opportunities for our site. I would seriously recommend a website audit to other businesses! There was a lot of value in a short period of time!

Rob Goehring, VP Marketing

Within a few months after our website redevelopment and launch with ThinkProfits, our search engine rankings increased significantly. Not only did our rankings improve, but so did the quality of our leads and our conversion rate.

After adding new pages to our site, we ranked at the top of search engine results for those new pages and keywords as well, and still do.

When it comes to Search Engine rankings and SEO.

Shawn and his team knows what it takes and they deliver on time, on budget and with great results!

Peregrine Plastics has used many services Thinkprofits.com offers and I would highly recommend Shawn Moore and his team of experts for any company looking to improve their site or rankings.

Carl Kumpera, Former Owner

We have found one of our keywords already ranks us on page 1 in position 1 of Google after only three weeks from going live. It’s great to see the website indexing and the rankings establishing so quickly, especially since the site is on a new domain name. Excellent results to see at this stage!

I think this deserves a celebratory gong!

Darren J. Penner, President

During my Website Audit, I learned that there is a lack of searchable content on our site and how to fix basic housekeeping errors on our website. It is very important to have a domain name strategy! There was a good variety of information and the experience was overall valuable. I would sincerely recommend a Website Audit to other businesses.

Michaella Miller, General Manager

I would sincerely recommend a Website Audit to other businesses. The first most beneficial thing was meeting Keith and Larry. They showed us different ways to increase traffic to our website and the various opportunities still available to dominate our internet position. Our meeting was very informative and idea rich in helping our company to dominate our industry.

Anthony Hung, Partner

The Website Audit was the best $1,000.00 I’ve spent in some time. From Larry and Shawn, I learned beneficial website information, pay per click information and future achievable opportunities. I would sincerely recommend a Website Audit to other businesses.

Bob Fell, Owner

I learned about SEO – all 8 steps to getting onto page one of the search engines was very educational! I enjoyed the Monkey and Banana conversation/concept. I learned the concept of designing a site that embodies the BIG picture. The staff at Think Profits is very professional and knowledgeable!

Patti Glass, Corporate Marketing Specialist

Larry was patient and did not rush through the material. If something needed repeating he did so without any hesitation. Kept asking if we understood (individually) what was being said. Some people just rocket through and don’t bother to ask the audience/students whether they understand or not.

Hanah Amin

We hired Think Profits to conduct a thorough brand audit and needs assessment to improve Prestons Restaurant’s position in the market. We have since engaged them to assist with the newly developed brand marketing through SEO and a social media strategy. Their expertise has become instrumental in our online marketing decisions. We have engaged the Think Profits team and look forward to working long term with their firm.

Judy Adams, Regional General Manager

Over the last decade I have worked closely with the Think Profits Digital Marketing team. Their expertise is one of the best in their industry, hands-down. They have become an extension of our in-house marketing team and continue to add value to our business as a trusted digital marketing agency. I am pleased to recommend Think Profits to any company that wants to take a serious approach to leveraging all of what the Internet can do for their business.

Patrick Dang, Former President

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