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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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We Believe in Happy Clients

Imasco

We would like to take this opportunity to apprise you of the experience we have had in working with your company over the last two years. Finding a company that we could trust to take a sincere approach with our best interests at heart was a major concern to us. Since we hired your company to redevelop our website, we have noticed a significant increase in the traffic generated to our site. We feel that a properly designed and functioning website represents an invaluable tool to support our sales channels and administration, which of course saves us valuable time. Prior to working with Think Profits, we found our web service providers to be inconsistent in their level of service and expertise. Moreover, they often did not demonstrate a clear understanding of our goals, objectives and values. We would not hesitate recommending your company to anyone who is looking for a solid proven web company with whom to trust internet projects.

David Sacks, President & CEO

Penfolds Roofing Inc.

During my Website Audit with Keith and Shawn, I learned how search engines have evolved and consequently, how much our site needs work! I learned the need to have a 3rd party specialist to come into our marketing mix. I would sincerely recommend a Website Audit to other businesses – excellent presentation.

Ken Mayhew, President

Elite Home Theatre Seating

The three most beneficial things I learned during my audit were: the eight proven ways to rank high on Google; that SEO is quite involved and must be attacked from multiple angles. That a number one ranking is possible with the correct strategy.

Bobby Bala, CEO

Audio Video Unlimited

I wanted to thank you for the job you have done in building our Web Site. I was impressed with your organization of the project, which made it an easy and logical step-by-step process through to implementation and launch. Now that we are up and running, I am excited by the response we have received and the sales generated directly by the site. We are anxious to improve our site and sales from this emerging business platform. If you have any clients you would like to refer to me for feedback on the performance of your company, please do so.

Jim Orr , President

Professional Sales Coach Inc.

I sincerely recommend a Website Audit to other businesses. I learned that I was not in the game regarding traffic and keywords. I was missing a Privacy Policy and a Security Certificate, Javascript is a “fail” and I need a new website. Shawn was professional, a good listener and knowledgeable. He focused on things that matter most; things that both make and save $$$.

Jack Daly, CEO

Mail-O-Matic

Really appreciated the breakdown of variations/versions of videos. Really helped in narrowing down applicable ideas to where we needed to be. Plus very beneficial as a ‘picture is worth a thousand words.’

Brenda Porter, Chief Operations Officer

Bosom Buddy Limited Partnership

During the website audit, I had an orientation of a good website. I learned that an internet searcher has a mentality very different from a TV watcher and that many tools have to be in place to make it happen. Larry and Keith made me feel more confident that we can be successful. This meeting made me change the way I see the internet and I trust your experience.

Lise Bisson, President

Marr Weld-on Hinges

I wanted to thank your company and staff for the tremendous help in bringing this difficult process together.

Craig Marr

Ace Laser.ca Inc.

During my Website Audit I learned much more information about my website and how to fix the problems. I would sincerely recommend a Website Audit to other businesses.

Alex Lahijani, Director

Marine Plastics Ltd.

The three most beneficial things I learned during my website audit were: keywords vs content, keywords vs PPC and page structure. It was very informative on page structure! I would sincerely recommend a website audit to other businesses.

Matthew Percival, Engineer

Tsylos Park Lodge

I would sincerely recommend a website audit to other businesses. There is such a variety of marketing opportunities such as blogs and press releases. I learned that the small details make a big difference e.g., security and privacy. Direct navigation is very important. I liked the level of detail that was provided with the first meeting. The time was taken by Larry and Keith to provide great feedback and recommendations.

Josh Reimer

Merit Kitchens Ltd.

As per my Director of Sales and I quote, ‘I hate to admit it but it seems like this website is working. I’m getting more leads now than ever before.’

Frank Siekmann, President & CEO

Calgary Musician’s Association

Larry and Keith were very thorough and informative during our Website Audit and I would sincerely recommend other businesses go through this process. I learned about Security Certificates, Privacy Policy and ways to lift our profile on Google other than paying for placement. We have lots to consider going forward with our site.

James Scott, Executive Board Member

Western Star & Sterling Trucks of Vancouver

During my website audit with Think Profits, I learned about the importance of domain names and the value of internet tools, which show the amount of people searching for relevant keywords for my business. I would seriously recommend a website audit to other businesses.

Maria Teresa Huatco, Sales Consultant

National Academy Of Music

Why did I invest my life savings in a company on the other side of the country, a company I have never [and still haven’t] personally met? [We communicated via email, telephone, and teleconference only], the answer is because I did my research and found they were a competent well-established and reputable company that I could trust — 9 months later, the Think Profits team of talent has delivered.

Think Profits has created a website for me from scratch that is already pretty much dominating my competition before their promised time of full effectiveness. Our website listing is page one position one for 62.5% of my keywords. Our website listing is page one position two for 25% of my keywords, ranking higher than much bigger companies than my own. I look forward to seeing our ranking beyond their promised time of full effectiveness.

We also receive many compliments on our website’s appearance. We have been told many times by our new customers they have chosen our business over our competitors because our site looks more professional.

In dealing with the Think Profits team I observed that they attended Google conferences and other industry conferences to stay abreast of this ever-changing technology.

It is a pleasure dealing with Vadim, Keith, Larry, and many other TP staff members.

Thanks to Shawn Moore who guides the entire Think Profits ship.

Think Profits is on top of their game.

Dan Z, Owner

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