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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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Task Tools

During our Website Audit with Larry and Keith, I learned where our company is missing the mark and how we can better the website step by step. I learned new terms such as PPC and landing pages. The Website Audit was very informative and very helpful. Larry and Keith used down to earth language to help explain the unknowns of the web to a lay man like myself.. It was extremely valuable!

Kelly Donahue, Graphic Designer

Sun Country MIC

Thanks! How very exciting to finally wrap up the third one!! Congratulations to you and your team for ANOTHER great website.

Maureen Macdonald

QSD Inc. (Formerly Quality Stage Drapery Inc.)

Tim was thorough and helpful as always with his recommendations and assistance.

Jarred Hagen, Project Coordinator & Co-owner

KD Furniture

I would be happy to recommend your services to anyone looking for a professional internet service provider.

Allson Chenier

Integrated Paving Concepts Inc.

Tim was instrumental in the development of our company’s new website. It was a complex project spanning four months. Throughout the project Tim was the glue that held it together, his patience and proactive nature combined with technical brilliance brought the project to a very successful conclusion. He is both passionate about his work and empathetic in his approach. Tim gets Five Stars from me! September 11, 2009.

Cleve Stordy, VP

Lucid Management Group Inc.

Tim has done an excellent job with providing documentation and training with regards to the website training.

Darren Penner, President

Preston’s Restaurant + Lounge

We hired Think Profits to conduct a thorough brand audit and needs assessment to improve Prestons Restaurant’s position in the market. We have since engaged them to assist with the newly developed brand marketing through SEO and a social media strategy. Their expertise has become instrumental in our online marketing decisions. We have engaged the Think Profits team and look forward to working long term with their firm.

Judy Adams, Regional General Manager

Wiseworth Canada Industries Ltd.

The Think Profits team is very dynamic and organized. You took the time to learn about our business and our company which translated into relevant website content. Your 10 step design approach simplified the process allowing us to stay on track and completing the project by the launch date. I can attest to the fact that you know how to create websites and you understand what is required to optimize website performance.

Vince Piccolo, Vice President

Clinical Sleep Solutions

The Website Audit was very informative. Larry and Keith covered all the topics we wanted to know about. We received feedback on how our site was performing and ways to improve it. We now have a better understanding which makes change more achievable. I highly recommend other businesses take advantage of Think Profits.com Website Audit!

Vivian Wong, Office Manager

Habitat Enterprises Ltd.

During our Website Audit with Larry, I learned how to optimize our search, that we need to secure our website and how important it is to be number one. The information presented was extremely useful and the style was perfect for our company. I would sincerely recommend a website audit to other businesses. Great service and expertise.

Kevin Starke, Senior Analyst

B & N Cosmetics

I suggest you do not change anything about your Website Audit, it was very interesting! I learned how to promote a website and the secrets of online marketing. I would sincerely recommend a Website Audit to other businesses.

Ilan Halfon, Owner

Marquis Wine Cellars

I would highly recommend a Website Audit to other businesses. I realized how much work I need to do, the potential of what we can do together and I am excited to get going! The Audit was very well systematized and documented. It was the best hour I have spent in many years.

John Clerides, Owner

CDot Networks Inc.

Great meeting with Larry and Keith, very informative. We learned that our competitors beat us in many of the top eight ways to be number one on Google. It’s time for us to get to work with Think Profits! We also learned we should have easier access to our contact information on our home page as well as a clear services box on our home page for direct action. We have a better understanding of our site and our competitors. I would sincerely recommend a website audit to other businesses!

Mark Romic, Director of Business Development

EE Learning Company Inc.

During my Website Audit with Keith, the three most beneficial things I learned were: suggestions for site navigation, suggestions to improve the conversion process and suggestions for focusing on the theme aspect of USP. The suggestions that you gave were very valuable. Many of the points you made were valid. You just confirmed some of the problems I was facing and that these issues need to be addressed to improve my conversion. There were a few suggestions that I never thought of. I would sincerely recommend a website audit to other businesses. For myself, I found this more valuable than the mentoring program I took part in.

Elaine Engerdahl, Owner

California Liquid Fertilizer

I have had the chance to view the web page over the last several days and I must say that I am thoroughly impressed with the “look and feel” of the site. A job well done and an excellent effort! Thanks again.

Peter Townsley, President

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