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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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Aroma Oil Biz

I would sincerely recommend a Website Audit to other businesses. I learned how to use a multi-prong approach, how to get on the first page of Google and the complexity involved in that. If you want professional results, use a professional team! I very much appreciated Shawn’s professional presentation, especially providing me with options to suit my budget.

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During the recent audit of our website, we learned that there was a lot of housekeeping to be done and that SEO strategy is very important. We realized that there is a lot of work to be done to our website, and feel that we received a pretty good analysis.

Mr. Hermann Fruhm, President

Plumliving.com

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Marketwire

During the Think Profits Luncheon Seminar I learned how unsecured my site is, and how valuable a website audit is. Adding video to my site is beneficial for search engine rankings. I would sincerely recommend a website audit to other businesses.

Greig Soohen, Senior Account Executive

Ivanhoe Contracting Ltd.

I would sincerely recommend the Website Audit to other businesses. I received education on how the web works, how to see our website from a customer’s point of view and ideas on how to move forward. We appreciate the honesty and we liked the no pressure approach. Shawn instilled confidence and we look forward to moving ahead.

Jeannine Wood, Office Manager

Guttersnipe News

During our Website Audit with Keith Kidwell and Larry Moore, we learned about the benefits of Pay-Per-Click, having a site map and how we should have more video/audio on our website. I would sincerely recommend a Website Audit to other businesses. Excellent presentation!

Shawn Conner, Editor, Publisher

Coast Hotels

We hired Think Profits to conduct a thorough brand audit and needs assessment to improve Prestons Restaurant’s position in the market. We have since engaged them to assist with the newly developed brand marketing through SEO and a social media strategy. Their expertise has become instrumental in our online marketing decisions. We have engaged the Think Profits team and look forward to working long term with their firm.

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CMS Real Estate Ltd.

THANK YOU! To your entire team for all your efforts assisting us in the CMS launch. We are VERY proud of the new website and appreciate your thoughtfulness, once again. Please be assured that I have recommended your firm numerous times and I will forward your referral request.

Think Profits was miles ahead of project target dates. They have great team efforts. Melissa is extremely efficient at design. She did a great job, clearly understood what we wanted and produced it! Vadim is laying out the website in such a manner that we will easily be able to manage on our updates. I would sincerely recommend a Think Profits.com Production Process to other businesses.

Maureen Macdonald, CMA, Owner

Contigo Systems Inc.

During our Website Audit with Keith and Jeff, we learned how to fix the mistakes we are making with Google, received ideas on medium-term improvements to lead generation and conversion and now have immediate improvement opportunities for our site. I would seriously recommend a website audit to other businesses! There was a lot of value in a short period of time!

Rob Goehring, VP Marketing

Sprott Shaw College

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Patrick Dang, Former President

University of British Columbia

Your effective style of gathering and summarizing of information at the preliminary stages helped our group focus on the need to know as opposed to the nice to know. I would be pleased to speak with any of your future customers should they wish to contact me.

Deborah Austin

Habitat Enterprises Ltd.

Great hearing from a passionate teacher. We need some of the services provided. Larry was very honest, not salesy and it was a well-done presentation. I learned that internet strategy matters! Seriously. Also, that SEO is a do or not do and that a professional is required when doing a website right. I would sincerely recommend a website audit to other businesses.

Thomas Kineshanko

Read Jones Christoffersen Ltd.

I learned about SEO – all 8 steps to getting onto page one of the search engines was very educational! I enjoyed the Monkey and Banana conversation/concept. I learned the concept of designing a site that embodies the BIG picture. The staff at Think Profits is very professional and knowledgeable!

Patti Glass, Corporate Marketing Specialist

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