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The Importance of Your Domain Name

Join the Internet Gold Rush And Claim Your Domain Name Before Someone Else Does

Having a domain name is essential to any online marketing strategy, it’s the brand name that your customer will identify with. Getting the right domain name could make or break a website! Do you ever wonder if your visitors actually remember your address, or have to look it up each time?

It’s hardly surprising that in the space of a few years, the .com domain has become a precious resource to ebusiness people, but try finding an available domain name which can be related to your business. Virtually every imaginable word or phrase has been officially bought from Network Solutions and is either being used as a portal or being sold for a huge sum of money.

The .com domain is the flag of the Internet, and with most web addresses ending in .com, that’s hardly surprising. But now that you’re unlikely to get the domain that you’re looking for, why not try an alternative?

Hyphenation

For instance, if you were originally looking for carsonline.com, why not try something like cars-online.com or cars-online-now.com. Even though this method may leave you with a domain similar to what you wanted, it isn’t exactly the most memorable of domains. If people can’t remember it, then they won’t come back unless someone tells them to. The aim is to get people to know your brand inside out, and that includes the address!

Co-venture or Auction

If you’re certain that the domain you want is destined to be yours, and someone else owns it, it’s likely to be in an online auction. Although this can be quite expensive, you can pick up some very good deals if you shop around properly. But ask yourself if you can afford to pay $15,000 instead of getting a different domain? Otherwise, if the owner is willing, he might be willing to let you use the domain in exchange for some of the profit, or using his design company for instance. But is it always necessary for you to get that exact domain for your customers’ convenience?

The Alternative Domain Ending

Second generation domain names are now becoming increasingly more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

The Alternative Domain Ending

Second generation domain names are now more prominent on the internet, ones like .nu .to .cc and .uk are particularly fashionable. The advantages of having an alternative ending are numerous. Obviously, these domains are much more available. That means that you can have more or less whatever you like, and people will remember the whole address, rather than just a complicated string of words. Your customers are much more likely to remember cars.cc than cars-online-now.com. As well as that, an alternative domain is likely to be much cheaper and far easier to edit or transfer than a Network Solutions domain.

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Hermann Fruhm

During the recent audit of our website, we learned that there was a lot of housekeeping to be done and that SEO strategy is very important. We realized that there is a lot of work to be done to our website, and feel that we received a pretty good analysis.

Mr. Hermann Fruhm, President

QSD Inc.

We were given an honest outside opinion on our website. It made us realize how non-user friendly our site is, along with security and disclosure statements we are missing. We were shown how many keywords we are missing out on. We were shown how a quality web site with proper keywords and content would affect our presence on the internet, which will result in an immediate increase in contacts and revenues. I don’t think that in one session any more information should be put forward as that was enough to get the wheels turning. We look forward to reviewing an outline and estimated cost to take us to the next level.

Gerry Abday, President

The Couples Resort, Ontario, Canada

Hi team, I have done a search on Google for “Resorts Ontario” and we list in the top 5. Congratulations!

The Couples Resort Canada

Contigo Systems Inc.

During our Website Audit with Keith and Jeff, we learned how to fix the mistakes we are making with Google, received ideas on medium-term improvements to lead generation and conversion and now have immediate improvement opportunities for our site. I would seriously recommend a website audit to other businesses! There was a lot of value in a short period of time!

Rob Goehring, VP Marketing

Elite Home Theatre Seating

The three most beneficial things I learned during my audit were: the eight proven ways to rank high on Google; that SEO is quite involved and must be attacked from multiple angles. That a number one ranking is possible with the correct strategy.

Bobby Bala, CEO

CHUM Radio Victoria

During our Website Audit, I learned we need to update our website, internet terminology and that we have sales opportunities for the website. I would definitely recommend an audit to other businesses.

Kevin Bell, Sales Manager

Dan Wilcox Electric

I sincerely recommend a website audit to other businesses. I learned about website listing and how to get Google rankings, links and domain name strategy. Thank you greatly! I just wish there was more time as it always seems too short.

Dan Wilcox, Owner

Western Star & Sterling Trucks of Vancouver

During my website audit with Think Profits, I learned about the importance of domain names and the value of internet tools, which show the amount of people searching for relevant keywords for my business. I would seriously recommend a website audit to other businesses.

Maria Teresa Huatco, Sales Consultant

CMS Real Estate Ltd.

THANK YOU! To your entire team for all your efforts assisting us in the CMS launch. We are VERY proud of the new website and appreciate your thoughtfulness, once again. Please be assured that I have recommended your firm numerous times and I will forward your referral request.

Think Profits was miles ahead of project target dates. They have great team efforts. Melissa is extremely efficient at design. She did a great job, clearly understood what we wanted and produced it! Vadim is laying out the website in such a manner that we will easily be able to manage on our updates. I would sincerely recommend a Think Profits.com Production Process to other businesses.

Maureen Macdonald, CMA, Owner

Surround Technologies Inc.

During my Website Audit, the overall presentation blew me away compared to what I was expecting. I learned how much opportunity we are missing out on and about the importance of keyword research. The eight points of successful internet marketing helped to give us clarity as to how this fits our overall strategies. I would seriously recommend a Website Audit to other businesses.

Greg Fraser, Vice President, General Manager

Metalcraft Technology Inc.

I would sincerely recommend a Website Audit to other businesses. I learned about SEO rankings, our own website info and the 8 ways to get on page one of Google and the major search engines. Everything was perfect.

Rehman Abdulla, Manager

Andrew

I would recommend their services to any person who is planning to do any sort of marketing on the internet versus just creating a web site.

Andrew

Lucid Management Group Inc.

After a lot of hard work from both our Team at Lucid Management Group and the Think Profits’s Team, our website was going live!

Within a couple of days of our website being launched we received a request for additional information ~ ‘wow this is happening quick.’

The beginning of the third week of our launch, we do a search and we are in the number one position! Looks like all the brainstorming and hard work has paid off.

Thank you Think Profits for your time, dedication and constant feedback on developing our website.

Darren J. Penner, President

Task Tools

During our Website Audit with Larry and Keith, I learned where our company is missing the mark and how we can better the website step by step. I learned new terms such as PPC and landing pages. The Website Audit was very informative and very helpful. Larry and Keith used down to earth language to help explain the unknowns of the web to a lay man like myself.. It was extremely valuable!

Kelly Donahue, Graphic Designer

Great Northern Insulation

During my Website Audit with Larry Moore, I learned about having a domain name strategy, adding a unique sales proposition and the weakness/areas of improvement required for our website. The way in which Larry broke down his recommendations point by point in a constructive manner made it very easy to understand areas of weakness on our website but moreover how to improve/fix those weaknesses. We are confident that once these changes are made we will be able to experience highly positive results. I would sincerely recommend a website Audit to other businesses.

Craig Nooyen, Marketing, Performance Appraisal Resident

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