Stay Out of the Junk Folder
There are a lot of email marketing campaigns out there. In fact, your junk email box is probably full of them right now. So how do you get your company’s e-newsletter to stand out from the crowd of unopened, forgotten emails? It all starts with a carefully crafted subject line that gets people to click. Once someone has clicked on your campaign, they need to be seeing an email with valuable information that gets them to stick around and read.
When someone gives you their email address and hits the “subscribe” button, they have already given you a degree of trust—trust that you won’t waste their time, send them spam, or misuse their personal contact information. Honour that trust by providing your subscribers with newsletters that cater to their needs and interests. Give your subscribers quality content, valuable information, and well written copy and you will see growth in traffic, subscribers, and conversions.
Our skilled team of email copywriters will create an email marketing strategy specific to your individual company to maximize results and drive business. The content in your newsletter is what makes the difference between your readers hitting “unsubscribe” or forwarding the newsletter on to a colleague to read. We know how to come up with topics that your readers will find useful and interesting as well as how to craft that irresistible subject line that makes people unable to ignore your e-newsletter in the first place.