Connect to Clients with Website Copywriting that Converts
Website copywriting is an essential element of user experience (UX). Easy-to-understand copy that is relevant to the visitor of a given page can mean the difference between a new customer converting or someone deciding to click away after reading the first sentence. It is not enough to simply have well written copy, you need to have well written copy that is interesting, valuable, SEO-optimized, and clear.
Why is Website Copy Important?
You may have heard people say that nobody reads website content so you don’t need to worry about it, but this is far from reality. It’s true that there are going to be some people who don’t bother to read any of your content–those people are not your target audience. It’s also true that most people aren’t going to read a ton of your content–they’re going to skim your website for the page with the information that they want and read that. Once they find that page, it needs to be worth reading. This means that every page on your website needs to be informative, easy to read, and valuable to the people who stop on that particular page. That’s where we come in.
Good copy drives engagement, while mediocre content drives customers away. The web visitors who read your copy are not going to click, call, or visit your establishment in person if they find themselves reading copy that is poorly written, hard to follow, and full of grammatical errors. On the other hand, if someone finds your website copy engaging, informative, and valuable, they are much more likely to call, email, follow you on social media, and convert. Your website copy is the first conversation that you have with a potential customer, and making a good first impression is crucial.
Our copywriting team has extensive experience writing quality content for every industry, from plumbing, electrical, construction, and other trades to tourism to ecommerce. Our process for copywriting includes research, expert writing, SEO optimization, and multiple edits. At this point, we will send the copy to you for approval, make any changes if you wish, and then we publish the page for you. All you have to do is read the copy and approve it!
Before we begin the production process, we will get to know your company and have a meeting with you in order to discuss content strategy and get a sense of what you want your brand voice to be like. We pride ourselves on providing copy that represents your brand accurately and follows your mission statement. We always welcome your feedback–if there is anything you’d like done differently in your content, simply let us know before you approve a draft and we’ll happily make your edits accordingly and follow your suggestions going forward.