Marketers are tasked with driving leads for direct purchase or for sales development. Today, we have a global stage and the rise of digital platforms to gain greater awareness of our products and services. In this new era, and large potential market, how are today’s marketers breaking through the noise to be seen and heard by the right people, at the right time, in the right way?
In a perfect world, there is enough budget to have all the necessary staff, resources, and time to market effectively to every customer and potential customer. In the real world though, budgets are tight, prospects have competing priorities, staff are busy, and competition is huge.
Marketing automation was born out of marketers’ needs to address multiple buying groups at different times with specific messages related to their particular needs. It can provide valuable insights and increase sales and marketing teams’ reach to move the buyer closer to purchase.
Though traditional marketing efforts, like print ads, flyers, and signs, still have their place for specific industries, we focus on digital efforts for gaining awareness and lead development.
The goal is to help customers take a desired action, whether it is joining a mailing list, or filling out a form on a company’s website, leading them to buy a product or service. The same applies if it’s B2B or B2C.