Pay-per-click accounts for approximately 65% of clicks for high commercial intent keywords while 35% of clicks are from organic unpaid results. Earn a positive ROI through our PPC search advertising. Think Profits develops and executes highly effective campaigns for clients across different industries. Our team consists of top PPC professionals with years of industry experience and unparalleled level of technical expertise.
The biggest benefits of PPC ads is exposure, as it takes your business to your target audience using relevant keywords. This audience is actively using search engines to search for products and services like yours. PPC gives you control over the keywords you want to be known, the location your ads are displayed and when you want to display your ads. You only pay when a user clicks on your ad. PPC ads are reliable as an advertising strategy because they yield high ROI, generate targeted traffic and have a high degree of conversion data.
We create and manage Google Ads campaigns of all sizes. We ensure your ad copy has the best chances of achieving a high quality score, improve ad rank, and your ads are shown as frequently as possible. Think Profits will decrease your cost-per-click, while increasing your visibility to potential customers.
A successful paid search campaign begins with effective keyword strategy. We do thorough research to source the keywords your target audience is searching for so you can use them to help potential customers find you online. We have expert knowledge of advanced keyword strategies and tools to help you discover keyword opportunities that will generate the most traffic from qualified customers and produce conversions.
Our team will write compelling, informative text ads that speak to your target audience and draw in potential business. We don’t stop there, with people at different buying stages and personas, we deploy A/B and Multi-Variant tests to find the best performing Ad-Text, in terms of QS, CTR, CPC, Conversions & More.
Having a clear landing page that matches your ads is just as important as the ads themselves. You want to send the traffic you’re paying for to a page that will actually convert and give you a return on investment. Our Vancouver Agency will assess your landing page targets and see if you can further optimize leads or create new pages for high-opportunity keywords.
We dive into analytics to extract the key data points needed to drive your digital strategy. We set up URL tracking for each of your ads, implementing tracking codes [Google Tag Manager & UTM tracking] and conversion and goal instances. Our Google Analytics Certified team constantly reviews the traffic and behavior of users to track and optimize for success.
Budget optimization is one of the most complex aspects of paid search management, and it’s not something to take on blindly. We have years of experience creating and optimizing individual keyword bids and daily budgets and can ensure your campaign is performing with maximum efficiency.
We provide reports on campaign performance to ensure we are within targeted goals and KPIs. You will be well informed of costs for individual keywords, conversions rate, cost per acquisition, ROI, etc.
Through the PPC management process, you will work alongside experts who will know what makes your business and customers tick. You will benefit from our expert recommendations. Our work reflects an understanding of algorithms, search engine function, and keyword optimization. We share these details with you throughout our work together.
By seeing your business and branding through the eyes of PPC management experts, you will earn a new appreciation for the nuances that influence your bottom line. Through incorporating our expertise into your daily business practices, you can increase revenue and attract new clients.
Google is constantly making adjustments and changes to how its pay per click platforms work. In 2018 alone we saw a whole new backend interface, big changes to mobile placements, exceptionally improved opportunities to target people interested in your product on the Display network and a change to “Google Ads” from “Google AdWords”. Make sure you have a Google Ads specialists who keeps on top of these changes and brings new opportunities to your attention.
We work with clients in a number of industries, and our results speak for themselves. We’ve developed processes and resources that other agencies don’t have, and we’ll carefully manage your PPC campaigns to ensure you get the biggest bang for your buck. Our business is built on getting our clients more business and conversions, and we’ve refined our process over the years to get you the best possible PPC results.