What is keyword research? It is a practice that digital marketers use to find and research actual terms that people enter into search engines. Digital marketers then use that keyword research to achieve better rankings with search engines.
Keyword research is one of the most important and high return activities in the digital marketing industry. Knowing how to rank for the right keywords can make or break your website. Successful keyword research will not only give you insight into the demands of your market, what terms to target with SEO but will also help you learn more about your customers as a whole.
In the most basic sense, keywords are like a compass. Keywords are the key to a strong SEO campaign because they tell you where to go and whether of not you’re making progress. Think of keyword research as market research for the 21st century!
Keyword research is not always about getting visitors to your site, but the right visitors to your site. As with all SEO, keyword research is an on-going process. Keyword research helps you predict shifts in demand, respond to changing market conditions, and produce the services/products that your searchers are actively seeking.
Without getting into too much detail, in order to conduct keyword research for your business, we will first identify what your company goals and intentions are. From there, we will make a list or relevant topics and we will use these topics to come up with specific keywords later on in the process.
When conducting our research, we will use several different tools to cross-reference the number of monthly searches. We want terms that are well-searched and relevant to your business. We can also check out what keywords your competitors are doing and how well they are using them!
The most important thing to remember when doing keyword research is that you don’t want your terms to be too broad. For example, if you sell shoes you don’t want your primary keyword to be “sandals” because 1)there are thousands of businesses selling sandals 2)it is too generic and 3)with all of the different websites using the term “shoes” it will be very hard to rank for it.
So, what should you do? Get a little more specific! Qualify each of your keywords as much as possible. This means instead of using the term “sandals” you could use “women’s flip flop sandals” or “orthopedic sandals”. If you can get even more specific, the better!
So, are you ready to get started on keyword research for your own SEO strategy? Get in touch with the Think Profits team today and start seeing Page One results faster!