Two important Google tools that digital marketing agencies use are Google Webmaster Tools and Google Analytics. But what is the difference between Google Webmaster Tools and Analytics? What does each one do anyway?
An easy way to differentiate Google Webmaster Tools and Analytics is to remember that Webmaster Tools describes how search engines use your website, and Google Analytics describes how people use your website!
Search engines operate through algorithms and are looking for technical things that a user wouldn’t necessarily notice. Google Webmaster Tools reports on how easy it is for search engines to read your website and decide if it contains valuable information.
A human being, of course, operates much differently than a search engine. Google Analytics works to report on how people engage with your website. What are they looking at? How long are they looking at it? And where do they go from there?
The information in Google Webmaster Tools can help improve your sites visibility. When you search for your product or service, you want your website to be as close to number one as possible. That way more people will find your website and hear your message!
Google Webmaster Tools can tell you what you are doing wrong, so you know what to change to rank higher.
Having a verified Google Webmaster Tools Account allows Google to read your site and tell you about any technical problems it finds.
Google Analytics provides full website traffic statistics. This includes total visits, the average time spent on the site, and bounce rates. Google Analytics can even show you your websites audience and demographics.
Find out who is using your site, and where they are spending the most time. This information is extremely helpful because it gives you the potential to maximize your website experience.
So now you can answer the question what is the difference between Google Webmaster Tools and Analytics with confidence!
Think Profits is a digital marketing company that offers competitive solutions for businesses to get them on page 1 position 1. At our SEO company in Vancouver, a team of Google certified experts will be maintaining and analyzing your website monthly.
That means our Google Analytics experts use Google Webmaster Tools and Analytics to take care of all the technical errors search engines stumble over and analyze the statistics to give you recommendations to improve your website.
Putting your websites’ success in the hands of experts has never been easier!