What is Pinterest? It calls itself “The World’s Catalog of Ideas” and that is exactly what it is. Pinterest is a website full of images that are categorized, the most popular images rise to the top of their category and individual users can choose to like, comment or ‘pin.’ Pins are visual bookmarks, that if clicked, will link back to the site the image came from. This results in the most creative and original images becoming popular, and by association the websites they came from. Pinterest advertising for business is effective as users visit it for purchasing inspiration, and not to be social.
With over 150 million people a month using Pinterest for planning, the platform brings significant benefits to those with products to sell. Wayfair.com found that Pinners spend 50% more on average than other social channels. With this in mind, what does it take to convert people looking at your pins?
Upload highly visual images to promote deals and new products – this is the bread and butter of Pinterest.
Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them in relevant search results, category feeds and their home feed. The amount paid, similar to Google, varies on your targeting and bid and depends on the campaign goals.
People continue to use Social Media, therefore, it is important for companies to keep up with their consumers by reaching them the same channels they use in their daily lives. Pinterest is the perfect place to engage customers who are planning, or looking for inspiration. Think Profits have a dashboard and program designed to help businesses accomplish their social media goals, contact us to learn more.