Snapchat, a social media app that began as a way to send friends pictures that delete themselves instantly, has evolved into one of the most used social media tools on the planet. Predominantly a user-to-user base, it is less business and advertising friendly than similar platforms such as LinkedIn. Snapchat opens up the camera on a smartphone and gives users the option to take a picture or 10-second video, they can then choose to send this content and have it last for anywhere between 1 to 10 seconds before it vanishes. The sending options include sharing an image with a single friend, multiple friends, or their entire list of Snapchat contacts. If they choose to send the picture to their list of contacts it will exist for 24 hours, on a page surrounded by paid content that Snapchat has decided, using magazine type format, this is a way they have decided to expand their business. Understanding ‘what is snapchat’ is fundamental to knowing how it can be best used.
Snapchats constant evolution has been in a journalism direction, changing the face of broadcast media into quick snippets of video. The demographics on Snapchat are less diverse than Facebook, Google Plus, because Snapchat is used mainly by 13-34yr olds. For those businesses who want to access this particular demographic they must look to Snapchat as a way to send their message using the various unique offerings it provides.
‘Geofilters’ – Businesses can pay to have a location based image that is overlayed on the users camera. Perfect for company events, with the primary goal of brand awareness.
This is a demonstration of how the image works, users will instantly send each other pictures and have the ability to add filters based on their location.
Influencer Marketing – Companies can get popular Snapchat celebrities who have garnered a large following to use their products and broadcast their experience to fans who trust their opinion.
Here is ThinkProfits advertising EdibleCanada, leveraging our fan-base to attract business to their restaurant. An effective way to sell a product to a shared demographic by using a Snapchat celebrity.
In a world of invasive advertising methods, the ones that break through the noise are most effectively reaching young audiences. No longer do they accept advertising as a natural part of our world, millennials vocally oppose being advertised to, yet they are more than willing to broadcast brand loyalty online.
If you would like to know more about how to leverage new advertising methods, or have campaigns created for you, contact Think Profits to take care of your social media marketing.