What is Bing the Microsoft Search Engine

Get Your Website Found on Bing, the Second Most Popular Search Engine in the World After Google

Bing is Microsoft’s search engine, it is similar to Google, generating search results based on keywords. Bing customizes results specifically for the person who is searching, this is a feature Google now implement as well. Ranking 21 according to web traffic data and analytics company Alexa, Bing holds a large share of online traffic. In 2009 Microsoft made a ten-year deal to replace the Yahoo! search engine with Bing, and years later Bing is firmly known as Google’s primary competitor in the search engine space. However, ‘Bing Powered’ U.S searches have declined year by year now comprising only 20% of total searches made, Bing is widely used but many businesses wonder ‘what is Bing?’

Bing has a platform similar to Google Plus that allows businesses to set-up an account, this feature is called ‘Bing for Business,’ helping companies put themselves in the database and become searchable with the correct information.

How to Register for Bing

  • Visit ‘Bing Places
  • Search for your business, if it exists (it probably will) then claim it, if not click “Add New Business” and create a listing.
  • Add complete information about your business, services, photos, hours of operation, giving Bing the ability to index it.
  • Bing will send a PIN to your business address, once confirmed your business with be connected to Bing!

Once your business is registered for Bing it will become more indexable which is an important aspect of every search engine, businesses should not neglect using Bing in favor of other search engines and should look to use them in tandem. If you would like to set-up a Bing page take a look Think Profits Reputation Managment Program!