What is Yelp for business? Founded in 2004, Yelp is an online review site that helps direct business to various local companies, with over 120 million reviews written the Yelp user base frequently use this site as a reliable way to know where to visit when looking for something nearby. Any business can create a free account to post photos, message customers and provide all the relevant information a potential customer could be looking for. Users are able to post reviews, find events and talk with other ‘Yelpers.’ Having a general understanding of ‘what is yelp’ will benefit businesses that choose to use this platform to grow their company.
With 65 million unique visitors it is important for businesses that provide a service to their local community (dentist, restaurant, hair stylist) have a presence on the platform. Many social media networks such as Facebook and Google give users the ability to review a location, however, Yelp is relied upon by it’s user-base for decision making as they trust other ‘Yelpers’ reviews and the platform itself.
These 5 steps are the instrumental ways that users are able to make their Yelp listing work for them, and as result drive customers and generate sales. Think Profits has a Reputation and Social Media Program that can be customized and designed to meet your Yelp needs, and that of other platforms.