Instagram is a popular a photo-sharing app for smartphones. Originally a way to share artistic photos between friends using a variety of beautiful filters, it has grown into a primary location to view images and keep up with the lives of others. Users use it as a social platform to like and comment on friends photos and post their own pictures or videos to showcase their life. With a host of features that include live video sharing, ‘stories’ that display their past 24 hours, and direct messaging. Instagram has become its own social media platform, similar to Snapchat, it is intended solely for smartphones. With the ongoing growth of smartphone users it is important for businesses to know ‘what is Instagram?’
The App was purchased in 2014 for 1 billion dollars and has grown to be the 8th most used Social Media platform, as a result, becoming a place where users interact between each other and brands. Moreover, with 55% of users between 18 and 29, using Instagram is especially important for businesses that are looking for young consumers.
Any business that wants to stay relevant, and especially those that have younger demographics must look to Instagram as a tool to grow their reach. Social media isn’t all about conversions, the benefits of increasing brand awareness and having a strong digital footprint cannot be understated as cornerstones of long-term success. Think Profits have specific software called the Think Reputation Dashboard and a service program to help any company accomplish their social media goals using the most effective professional methodology.