What is Twitter and Using a Twitter Business Account

What is Twitter?

Twitter is a popular social networking website, also known as a ‘microblogging’ website that gives users a platform to talk to millions in as few characters as possible. Creating a Twitter business account works similar to a personal account, Twitter functions using a 140 character limit, it is a place where individuals can read news, posts from friends, companies, and track celebrities, all in a condensed ‘feed.’ Understand ‘what is Twitter’ to the average user and your company will have an easier time acquiring new clientele.

Twitter
Tuesday, February 13th, 2018 at 1:57pm
Research the Competition!

Find out what they are doing, and what you could be doing instead. Let’s talk strategy and why every business needs to audit their online strategy.
#TipTuesday #ThinkProfits #SEO #DigitalMarketing #LeadGeneration #SocialMediaMarketing #Marketing https://t.co/kc1wOA9SGF
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Tuesday, January 30th, 2018 at 12:00pm
Social Media Stories is the new story telling. Stories are a fun and creative way for brands to engage with and capture their audience’s attention.

Need help with your social? https://t.co/F0ynzKHkm8
#TipTuesday #ThinkProfits #SEO #DigitalMarketing #LeadGeneration #Stories
Tuesday, January 16th, 2018 at 2:00pm
Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.
@lucidpress @demandmetric #TipTuesday #ThinkProfits #LogoandBranding

Head over to our website for more info:
https://t.co/m1MCUw0meY https://t.co/jBwP5jGkWF
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Monday, December 18th, 2017 at 9:14am
This past week Instagram implemented a new feature, set to change the way hashtags are used on social media. We think the digital marketing implications are huge! Read here: https://t.co/n2240J2pBE
Monday, October 16th, 2017 at 1:33pm
Check out our top 7 marketing podcasts for increasing your business’ online presence and ROI https://t.co/zNxvBvLho3 @neilpatel #marketing https://t.co/DLUcorGRUz ThinkProfitsInc photo
Friday, September 1st, 2017 at 12:32pm
Google Chrome to further penalize websites without HTTPS security with new update coming this October.

Learn more: https://t.co/cjWCykKUXG

With over 300 million users, Twitter ranks as the 3rd most popular social media platform and a necessary tool for businesses to stay relevant. If used correctly it gives any business the chance to reach their clients in a friendly way using interesting information. From driving website traffic to increasing brand awareness, Twitter is a powerful part of ensuring your brand has a strong ‘voice’ online with anyone who could be a potential client.

Utilizing Twitter

  • Organic Content Creation – keep those who follow your page up-to-date!
    • Relevant links
    • Images
    • Company information (products, events, special offers)
    • Short Videos

Like any Social Media platform, writing content and uploading effectively is how the biggest and smallest businesses ensure they find and attract potential leads. Everyone exists on the same platform, it is how you differentiate yourself and build a following that makes the most impact.

  • Paid Advertising
    • Target ad campaigns to reach a niche group or global audiences, anyone who may fall within your targeted demographic, therefore can be specifically targeted
      • Promoted Tweets – These push tweets of your choice to appear in timelines of relevant individuals.
    • Increase Website Traffic
      • Drive people to your website to sell a product or simply increase traffic, this requires designing an enticing ‘tweet.’
    • Increase followers on Twitter
      • To grow a twitter account it is important to grow the following. Anyone can pay to promote their page. Thereby, making it appear as a suggestion in the home pages of people who already follow similar pages.

The most effective way to grow social media accounts is to work with an advertising budget. Twitter will let you reach the people who don’t know about your business and have the potential to be a client.

For business’ your presence is vital to long-term success, every post is an opportunity, ThinkProfits can you help by constructing posts with a variety of industry methods that ensure your demographics are reached. These range from our software with ThinkReputation Dashboard, to hashtag optimization, and curated posts to fit your business.