Industry best practices dictate that a quality SEO strategy has a robust blend of on-page optimization, as well as, off-page optimization. Keyword research, link building, cleaning up the code, and authoritative content are all major components of a healthy SEO strategy. Ensuring that each of these elements are implemented will increase the number of qualified leads coming to your business.
Each month our team of SEO experts will complete multiple tasks both on your webiste (on-page) and elswhere on the internet (off-page). Not all of the work that we do is visible to the naked eye, but we assure it is working! Here is a little sneak peek into what our expert SEO agency Vancouver will do to get your company results!
Targeting the right keywords is one of the most important facets of a strong SEO strategy. Our SEO strategists will conduct research to ensure that we target the best keywords for your business. It is important to identify keywords that your customers are using to find your products and services. Once the right keywords have been identified we then work to incorporate them on your site in a variety of different ways.
In addition to this research, we must also find the right balance of keywords to use throughout your site. Google is always changing their best practices and it’s our job to stay on top of these updates and it is no longer good to “stuff” your website with your keywords. Instead, you must have the right density and use them in a thoughtful and intuitive manner.
Other on-page SEO activities include:
These on-page SEO tasks, as well as other, will help to make your website more favorable to Google and other major search engines. Do so correctly ensures that qualified traffic is directed to your website which will increase the probability of converting leads into sales.
The most common misconception about SEO is that you only need to do optimization work on your landing pages. While it is critical to optimize each of your landing pages properly, there is much more work that must be completed in order to be truly successful. This additional work is called “off-page” optimization.
In the most basic sense, off-page SEO is all about building relevant backlinks, creating compelling blog posts, and promoting your site through social media. That’s right! Sharing pages from your website and getting your customer base to re-tweet, like, or re-share those pages is GREAT for SEO. Here is a brief look into what off-page optimization entails and how it will help you rank higher.
Think Profits has been a leading SEO Agency Vancouver for 20 years. Helping over 18,000 clients during our two decades in business, we are proud to be at the forefront of digital marketing. Whether you are an established company looking to outrank your competitors or you are just starting out we have the right SEO program for you.
Not sure where to get started? No problem. Give us a call, or start chatting with us – we’re always eager to talk SEO and we would love to help you succeed online!