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% News Sessions – An estimate of the percentage of first-time visits.
Ad Group – These are groups that contain text ads that pertain to the title of the group.
Avg. CPC – “Average Cost-Per-Click”. This is the average price you paid every time someone clicked on one of your ads.
Average Position – The average ranking of your website URLs for the query or queries. For example, if your site’s URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). In pay-per-click, the position your ad was displayed. 2.7 means it was hovering at position 2 or 3 in the paid ads section. Anything listed as 4.0 or higher means your paid ad appeared on the right-hand column of Google’s paid real estate.
Avg. Session Duration – The average length of a Session.
Bounce Rate – Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
Clicks – In organic search, the number clicks on your website URLs from a Google Search results page, not including clicks on paid AdWords search results; in pay-per-click, the number of people who clicked on your ad and were directed to your landing page.
Cost – In pay-per-click, the total amount of money you spent on that ad group from clicks.
CTR – Click through rate = Clicks / Impressions * 100; in pay-per-click, the ratio of how many people clicked compared to how many impressions your ad group received.
Goal Completions – The total number of conversions.
Goal Conversion Rate – The sum of all individual goal conversion rates.
Impressions – The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions; in pay-per-click,tThe number of times your ad was displayed when someone typed in a keyword that was relevant to one of your ad groups (Think of this as “ad visibility”).
Pages / Session – Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Pageviews – Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
Sessions – Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
Total Abandonment Rate – The rate at which goals were abandoned. Defined as Total Abandoned Funnels divided by Total Goal Starts.
Users – Users that have had at least one session within the selected date range. Includes both new and returning users.
Visits – also known as “sessions”, are the individual blocks of time that a user spends on your site. If a user is inactive for more than 30 minutes, or if the user leaves your site for more than 30 minutes, that session (or visit) is concluded. If a user returns to your site within 30 minutes, that is considered part of the original visit and not counted as a new session.
Web Analytics – A software dashboard that’s created specifically to pinpoint exactly what is and is not working with your digital advertising and marketing campaigns.