‘Social Proof’ is a psychological phenomenon where users assume the actions of others reflect correct behavior for any given situation. Today we live in the ‘information age,’ a time where we can search and receive information in seconds. As a result, we see the actions of others in the form of reviews and comments, then assume their behavior to accurately reflect the product, company or service. Like trust, it is easy to destroy and very hard to gain, in a world where consumers make purchasing decisions based off reviews and ratings, your reputation is extremely important.
Social proof is why we do things based on other people’s opinions and it exists in everything we do. There is a reason we act based on the actions of others, and here are the most common forms of social proof in digital marketing.
In today’s world how we utilize these 5 methods of social proof are connected to how we use social media. Listed below are some strategies of positive social proof that are done online.
Understanding the various ways to use social proof to improve your marketing efforts is important for all businesses. They are fundamental to long-term success in today’s world, and we have special programs to assist you with implementing various strategies that best fit your business.