Studies show that upwards of 85% of consumers find local business information online which means that business owners need a way to see what their customers are saying and manage their online reputation. Today’s modern customers are more willing to check posts and interact with business on social media platforms than they ever have been before. The value of social media marketing is more than an online presence for your business – in most cases, it is how you make your first impression!
Here are some reasons you should market your business on social media.
To start with, you could introduce your business and increase your brand awareness by updating related content on social media platforms.
In addition, you could easily promote a new product and service by posting an image, a video, and/or related content. This tactic drives traffic to your website and physical store by converting prospects into leads.
Finally, people use social media to share their experiences, leave comments, and ask customer service questions. Most importantly, customers use your online voice to see whether you are a trusted business, respond thoughtfully to customer inquiries, and see what other customers have to say about your brand. You will establish a better customer relationship by being more active on your social media channels.